Email Marketing Specialist
- Responsibilities:
- Project Preparation:
- Collaborate with sales team to gather requirements for email campaigns.
- Understand brand, analyze competitors and conduct market research for strategic planning.
- Develop comprehensive project plans and timelines in form of content calendar.
- Set up tools, manage email/domain setups, and verify contact information.
- Ensure the integration of email marketing strategies with overall marketing objectives.
- Campaign Planning:
- Strategize and plan email campaigns based on target audience and marketing goals.
- Segment email lists to deliver personalized and targeted content.
- Analyze data and insights to optimize future email campaigns.
- Working on Projects:
- Execute end-to-end email marketing campaigns, from creation to deployment.
- Monitor and analyze campaign performance, providing insights for continuous improvement.
- Collaborate with design teams, integrate feedback, and optimize E-commerce flows.
- Oversee end-to-end email campaign management, including copywriting, guiding designer and design implementation.
- Team Management:
- Lead and manage a collaborative team.
- Delegate tasks based on team members’ strengths.
- Provide guidance and support for professional development.
- Foster a positive and productive team environment.
- Requirements:
- Graduation/ Diploma is must.
- 2-5 years experience as an Email Marketing Specialist.
- Strong knowledge of E-commerce and Cold email marketing.
- Hands-on experience with A/B testing for optimization.
- Strong understanding of email marketing tools and platforms such as Mailchimp/Klaviyo/instantly etc.
- Proficiency in real-time analytics, post-campaign analysis, and generating detailed reports.
- Excellent communication and collaboration skills.
- Ability to prioritise tasks, engage in advanced planning, and manage project timelines effectively.
- Expertise in Email copywriting.
- Leadership skills for leading and managing a collaborative team.
- Ability to delegate tasks and provide guidance for team members.
- A positive and supportive approach to foster a productive team environment.
- Detail-oriented with strong organizational skills.
- Ability to manage multiple projects simultaneously.
- What We Offer:
- Flexibility in terms of both remote and in-office work
- 5 working days
- Opportunity to join a team where you can grow and expand your professional experience
- Competitive compensation
- Working in a creative and enthusiastic international environment
- Professional Atmosphere – Meet creative people
- Salary range: ₹25,000 – ₹50,000 per month
Job Category: Email Marketing Specialist
Job Type: Full Time
Job Location: Chandigarh
