Email Marketing Audit Services Canada — Find and Fix Your Revenue Leaks

For Canadian e-commerce brands, the gap between a good email programme and a great one is almost always visible in the same places: deliverability infrastructure that was never set up properly, automation flows that are set and forgotten, campaigns going to the full list without segmentation, and CASL compliance that is more assumed than verified.

Individually, each of these issues suppresses email performance. Together, they represent a significant revenue gap — the distance between what your email channel is generating today and what it should be generating based on your list size and the benchmarks for your industry.

An expert-led email audit identifies every issue, quantifies the revenue impact, and delivers a prioritised plan for addressing it. Excelohunt’s Canadian email audit service includes a CASL compliance review as standard — because in Canada, compliance isn’t optional, and the penalties for getting it wrong are severe.

What Our Canadian Email Audit Covers

Technical Deliverability

Deliverability is the foundation of email performance. We audit:

Custom sending domain — are you sending from your own subdomain or a shared ESP IP pool?
DNS authentication records — SPF, DKIM, and DMARC: correctly configured and authenticating?
DMARC policy level — monitoring, quarantine, or enforcement?
Domain and IP reputation — what are major inbox providers (Gmail, Outlook, Apple Mail) seeing when they evaluate your sender?
Inbox placement — are your emails reaching the inbox or landing in spam or promotions?
Bounce rates — hard bounce and soft bounce rates by campaign and flow
Spam complaint rate — is your complaint rate within acceptable thresholds?
List hygiene ratio — proportion of unengaged contacts and their impact on your sending reputation

CASL Compliance Review

CASL is one of the strictest email marketing laws in the world, with penalties up to C$10 million per violation for organisations. We conduct a thorough CASL compliance assessment as a standard part of every Canadian email audit.

We review:

Consent type documentation — can you demonstrate express or valid implied consent for your subscribers, distinguishing between the two?
Consent source and timestamp tracking — are consent properties recorded on every subscriber profile?
Implied consent expiry management — are you tracking the 2-year implied consent window and managing expiring consent?
Consent refresh process — do you have a mechanism to recapture consent before it expires?
Signup form compliance — does your form language meet CASL’s express consent standard?
Sender identification — does every email clearly identify your legal business name and Canadian contact information?
Unsubscribe mechanism — functional, clearly visible, and processing within 10 business days?
Suppression list accuracy — are unsubscribes, bounces, and opt-outs correctly honoured?
Record-keeping — do you have a defensible record of consent for your subscriber base?

We provide pass/at-risk/fail ratings for each compliance area, with specific remediation guidance for every finding.

List Health and Segmentation

Sendable vs. total list size — what proportion of your list is engaged and eligible to receive commercial email?
Engagement breakdown — 30, 60, 90, and 180-day engaged subscriber analysis
Consent type segmentation — express vs. implied consent clearly distinguished?
Implied consent expiry segment — subscribers approaching the 2-year window identified?
Suppression accuracy — unsubscribes and hard bounces correctly suppressed?
List growth trajectory — growing, flat, or declining?
Segment architecture — are the core segments in place for targeted sending?
Sunset logic — unengaged contacts properly managed to protect deliverability?

Automation Flow Review

A detailed review of every live automation:

Flow inventory — what exists vs. what should exist for your business model
Trigger accuracy — flows firing at the right moment for the right subscribers?
Conditional logic — is branching effective and based on meaningful customer behaviour?
Copy quality — persuasive, well-structured, conversion-focused?
Design and rendering — correct across Gmail, Outlook, and Apple Mail on mobile?
Send timing — appropriate for Canadian EST/PST/MST audience distribution?
Revenue attribution — how does each flow’s performance compare to Canadian benchmarks?
Canadian retail calendar integration — Canadian Thanksgiving, Boxing Day, BFCM factored in?
CASL-specific flows — is a consent refresh flow in place for implied consent management?

Campaign Analysis

Send frequency — consistent and appropriate?
Segmentation practice — targeted or full-list sends?
Subject line performance — open rate trends across recent campaigns
CASL compliance in campaigns — sender identification, unsubscribe, correct footer?
Canadian retail calendar alignment — Canadian Thanksgiving, Boxing Day, Victoria Day, Canada Day
Revenue per campaign — which campaign types and audience segments drive the most revenue?
Bilingual campaign analysis — if relevant, are French-language subscribers being served appropriately?

Form placement and visibility
Conversion rate — how does it compare to benchmarks?
Offer quality — compelling enough?
CASL-compliant form language — does it meet the express consent standard?
Welcome series connection — correctly triggered on form submission?

Revenue Gap Analysis

We calculate the revenue gap — the estimated difference between your email channel’s current revenue contribution and what it should realistically be generating — based on your list size, traffic, and Canadian e-commerce benchmarks.

The Audit Report

A custom, written report covering:

Executive summary — the top 3–5 issues with estimated revenue impact
Deliverability findings — specific DNS records, reputation data, and remediation steps
CASL compliance assessment — pass/at-risk/fail by compliance area with specific guidance
List health analysis — engagement breakdown, consent segmentation, and growth trajectory
Flow-by-flow review — findings and recommendations for every live automation
Campaign analysis — patterns, gaps, and opportunities
Revenue gap estimate — quantified based on your data
Prioritised action plan — what to fix first, ordered by impact

Who This Is For

Our Canadian email audit service is designed for:

Canadian e-commerce brands whose email metrics are below benchmark
Brands with CASL compliance uncertainty — especially around implied consent management
Brands preparing for peak season (Canadian Thanksgiving, Black Friday, Boxing Day)
Brands that have experienced deliverability issues or declining open rates
Brands that have recently acquired or launched a business and need an independent assessment
Marketing managers who want a clear, documented picture of their email programme

Platforms We Audit

Klaviyo
ActiveCampaign
HubSpot
Mailchimp
Omnisend
Brevo
Dotdigital
Campaign Monitor
Most other platforms by request

Frequently Asked Questions

Do you invoice in CAD? Yes. All Canadian engagements are invoiced in Canadian dollars.

Is the CASL compliance review always included? Yes. For all Canadian brand audits, the CASL compliance assessment is a standard inclusion.

What happens if we have CASL compliance gaps? We flag them clearly in the report with specific remediation steps. Many compliance gaps are practical configuration issues that can be addressed through proper Klaviyo setup — consent property mapping, suppression logic, and form language updates.

How long does the audit take? Typically 5–7 business days from access being granted to report delivery.

Can you implement the recommendations after the audit? Yes. Many clients engage Excelohunt to implement the audit findings as a follow-on project.

We’re concerned about our implied consent expiring — can the audit address that? Yes. Assessing the state of your implied consent management — including what’s expiring and whether a consent refresh mechanism is in place — is a core part of our Canadian audit.

Get Clarity on Your Email Programme

The fastest way to understand what your email marketing is missing — and what it would take to fix it — is to have an expert look at it properly.

Book your free email audit at /free-audit

CAD invoicing. CASL compliance review included. Actionable, prioritised recommendations.

Email Marketing Audit Services Canada — Find and Fix Your Revenue Leaks