✍️

Copy That Sells Without Feeling Like a Sales Pitch

Your subscribers are drowning in generic emails. We write Klaviyo copy that cuts through the noise β€” subject lines that get opened, body copy that gets read, and CTAs that get clicked. Every word earns its place.

What's Included

Brand voice development and tone guidelines
Subject line and preview text frameworks
Full copy for all email flows (welcome, cart, post-purchase, winback)
Campaign copy for promotions, launches, and newsletters
A/B test copy variants for continuous improvement
Product description copy optimized for email
Popup and form copy that drives signups

Our Process

1

Voice & Tone Workshop

We define how your brand sounds in the inbox. Friendly or authoritative? Playful or polished? We document it so every email sounds like you β€” whether we write it or your team does.

2

Customer Research

We mine your reviews, support tickets, and survey data for the exact language your customers use. Then we write copy that mirrors their words back to them β€” because nothing converts like feeling understood.

3

Copy Production

We write complete email copy β€” subject lines, preview text, headlines, body, and CTAs β€” for every flow and campaign in your plan. Each piece is built to move the reader one step closer to purchase.

4

Review & Refinement

You review, we revise. Every round gets sharper. We also tag each email with A/B test variants so you can continuously improve open rates and click rates from day one.

5

Performance Tracking

We track which subject lines, CTAs, and messaging angles perform best, then feed those insights back into future copy. Your email voice gets stronger with every send.

Results We've Delivered

22% β†’ 39% with new subject lines
Open Rate
Wellness Brand
+54% with rewritten flow copy
Click-to-Purchase Rate
Apparel DTC
8% β†’ 19% with new abandonment copy
Cart Recovery Rate
Food & Beverage Brand

Tools We Use

KlaviyoGoogle DocsHemingway EditorSparkToroNotion

Frequently Asked Questions

Yours β€” always. We start with a voice and tone workshop to nail your brand personality. Every piece of copy we produce sounds like it came from your team, just sharper and more conversion-focused.

Two rounds of revisions per deliverable are standard. In practice, our discovery process means first drafts are usually close to final. We would rather spend time on research upfront than endless revision cycles.

Yes. SMS copy requires a different approach β€” shorter, more urgent, more conversational. We write both channels as part of a unified messaging strategy so your brand voice is consistent everywhere.

Every campaign and flow email comes with 2-3 subject line variants ready for A/B testing in Klaviyo. We also provide a subject line framework document so your team can generate high-performing subject lines independently.

Absolutely. Product launches are where great email copy has the biggest impact. We write the full launch sequence β€” teaser, announcement, social proof, urgency, and last chance β€” to maximize revenue in a compressed window.

Ready to Get Started with Email Copywriting?

Book a free strategy call and let's build your email revenue engine.