The Platforms That Ban Your Ads Cannot Ban Your Email List
Cannabis and CBD brands face advertising restrictions on every major platform. Email is not just a channel — it is your lifeline. We build Klaviyo systems that make owned media your primary growth engine.
Cannabis brands we manage generate 35-50% of total revenue from email — 2x the e-commerce average
Working with 10+ cannabis and CBD brands on Klaviyo
Common Cannabis & CBD Email Challenges — Solved
The Problem
Meta, Google, and TikTok restrict or ban your ads, leaving no reliable acquisition channel
Our Solution
Aggressive list-building strategies and high-performing email flows that make your owned list your primary revenue driver — independent of platform policy changes.
The Problem
Deliverability issues because ESPs flag cannabis content
Our Solution
Klaviyo is cannabis-friendly. We optimize deliverability with proper authentication, compliant content, and sending reputation management to keep your emails in the inbox.
The Problem
Education is required before purchase but most emails just push products
Our Solution
Education-first sequences covering dosage guidance, product differences (full spectrum vs. isolate), usage methods, and expected effects — building confidence before the buy.
The Problem
Compliance varies by state and changes frequently
Our Solution
Geo-segmented email flows that adjust content, product visibility, and legal disclaimers based on subscriber location — keeping you compliant as regulations evolve.
Services Tailored to Your Industry
Cannabis Email Strategy
Compliance-aware lifecycle mapping, education-driven funnel strategies, and segmentation by product preference, consumption method, and geo-regulatory requirements.
Education-First Campaigns
Product education emails, dosage guides, consumption method comparisons, and customer experience stories — all compliant and designed to build purchase confidence.
Compliance-Safe Automations
Welcome education flows, product-match sequences, replenishment reminders, geo-filtered campaigns, and winback flows — all reviewed for regulatory compliance.
Klaviyo Deliverability Audit
Full deliverability analysis including authentication, content compliance, list hygiene, and sending reputation — critical for cannabis brands that face higher scrutiny.
Real Results for Real Brands
CBD wellness brand
Facebook ads account was permanently banned, cutting off 70% of new customer acquisition.
THC edibles brand
No education system — customers did not understand dosing and had bad first experiences.
Multi-state cannabis retailer
Compliance across 5 states with different regulations made email marketing feel impossible.
Email Designs That Convert
"When Facebook banned our ads, we panicked. Excelohunt turned our email list into our primary revenue channel in three months. They understand cannabis compliance, they know how to educate customers, and they built flows that now generate nearly half our revenue."
Jason Rivera
CEO, A CBD wellness brand
Ready to Make Email Your #1 Revenue Channel for Cannabis & CBD?
Get a free email audit tailored to cannabis & cbd brands.
Frequently Asked Questions
Yes. Klaviyo explicitly allows cannabis and CBD brands on the platform. We optimize content and deliverability specifically for the cannabis vertical, ensuring your emails reach the inbox.
Geo-segmentation in Klaviyo filters content, product visibility, and disclaimers by subscriber state. California subscribers see different products and messaging than New York subscribers. We update rules as regulations change.
Email typically generates 25-50% of total revenue for cannabis brands we manage. Combined with aggressive list building, we help brands significantly reduce dependence on paid advertising.
Welcome flows include dosage guidance, product type education (flower vs. edibles vs. tinctures), consumption method comparisons, and expected effects. Education reduces support tickets and increases repeat purchases.
We implement age-gate mechanisms on signup forms and include necessary disclaimers in email content. Klaviyo properties flag age-verified subscribers for targeted sending.
Relevant Guides for Cannabis & CBD
Practical email marketing strategies written specifically for your industry.
Email Marketing for Cannabis and CBD Brands: How to Stay Compliant While Growing Your List
A practical guide for cannabis and CBD brands navigating email marketing compliance — covering ESP platform selection, age verification, opt-in strategy, and compliant copy that converts.
Education-First Email Marketing for CBD Brands: Turning Skeptics Into Loyal Customers
How CBD brands can use educational drip sequences, dosage guides, and third-party testing content to build trust with skeptical subscribers and convert them into long-term customers.
CBD Subscription Email Strategy: How to Retain Customers Through the First 90 Critical Days
CBD subscription brands face a steep churn cliff in the first 90 days. Learn how to use onboarding emails, results expectation sequences, and social proof automations to dramatically improve retention.