A Clean List Is a Profitable List
List size is a vanity metric. List quality is a revenue metric. We clean, segment, and manage your Klaviyo lists so every subscriber is there because they want to be — and your sends reach the people who actually buy.
What's Included
Our Process
List Health Assessment
We analyze your entire subscriber base — engagement rates, bounce rates, spam complaints, and subscriber quality. This reveals how healthy your list really is beneath the surface.
Cleanup & Hygiene
We remove invalid emails, duplicates, hard bounces, and long-term unengaged subscribers. Painful in the short term, transformative for deliverability and engagement rates.
Segmentation Architecture
We build a segmentation framework based on purchase behavior, engagement level, customer lifetime value, and product affinity. These segments power every campaign and flow.
Compliance & Governance
We audit your opt-in processes, unsubscribe mechanisms, and data handling for GDPR, CAN-SPAM, and CCPA compliance. Protecting your brand means respecting your subscribers.
Ongoing Management
Lists degrade over time. We implement automated hygiene processes — sunset flows, re-engagement campaigns, and regular cleanups — to keep your list healthy permanently.
Results We've Delivered
Tools We Use
Frequently Asked Questions
The opposite. Unengaged subscribers hurt your deliverability, which hurts inbox placement for everyone — including your best customers. Brands consistently see revenue increase after a proper list cleanup because more emails reach engaged buyers.
RFM stands for Recency, Frequency, and Monetary value. It segments your customers by how recently they purchased, how often they buy, and how much they spend. This lets you send the right message to VIPs, at-risk customers, and everyone in between.
We review your entire opt-in flow — signup forms, consent language, data storage, and unsubscribe processes — to ensure compliance. We also help implement proper consent tracking in Klaviyo for EU subscribers.
We recommend a thorough cleanup quarterly and automated hygiene processes running continuously. Sunset flows that suppress unengaged subscribers after 60-90 days of inactivity keep your list clean between manual cleanups.
Yes. List growth and list quality are not mutually exclusive. We help you build high-converting signup forms with proper expectations, double opt-in where appropriate, and immediate engagement sequences that set the right tone from the first email.
Ready to Get Started with List Management?
Book a free strategy call and let's build your email revenue engine.