Every Piece Has a Story — Your Emails Should Tell It
Jewellery buyers purchase for moments, not impulse. We build Klaviyo email systems that connect your pieces to life events, gifting occasions, and personal milestones.
Jewellery brands we manage see 2.6x higher holiday revenue from email vs. previous year
Trusted by 25+ jewellery and accessories brands on Klaviyo
Common Jewellery & Accessories Email Challenges — Solved
The Problem
High average order value means long consideration cycles and abandoned carts
Our Solution
Multi-touch cart abandonment flows with trust signals — reviews, craftsmanship details, warranty info, and payment plan options — that overcome hesitation without discounting.
The Problem
Gifting revenue is massive but only captured during obvious holidays
Our Solution
Year-round gifting campaign calendar targeting anniversaries, birthdays, graduations, and personal milestones using date-based Klaviyo segments.
The Problem
Customers buy one piece and never build a collection
Our Solution
Collection-building flows that suggest matching pieces, new arrivals in their preferred style, and limited-edition drops that create urgency to expand their collection.
The Problem
Email designs do not match the premium feel of the brand
Our Solution
Luxury-aligned email design with elegant typography, high-res lifestyle photography, and minimal layouts that let the product speak — no cluttered grids or discount banners.
Services Tailored to Your Industry
Jewellery Email Strategy
Occasion-based campaign calendars, gifting segment strategies, and lifecycle flows designed for high-AOV, consideration-heavy purchase cycles.
Premium Campaign Design
Elegant, editorial-quality email designs that reflect your brand positioning — whether fine jewellery, handcrafted artisan, or trendy fashion accessories.
Occasion-Driven Automations
Anniversary reminders, birthday gifting flows, browse abandonment for high-value items, VIP early access, and post-purchase care instruction sequences.
Klaviyo Account Audit
Comprehensive review of your flow performance, cart abandonment recovery rate, gifting segment utilization, and revenue per recipient optimization.
Real Results for Real Brands
Fine jewellery DTC brand
Cart abandonment rate over 80% with an AOV of $340.
Handcrafted accessories brand
Revenue was 90% concentrated in November-December.
Mens accessories brand
Primarily gifted product — the actual wearer had no relationship with the brand.
Email Designs That Convert
"Our jewellery sells on emotion and occasion. Excelohunt built email flows that remind customers about anniversaries they told us about, suggest gifts for birthdays, and follow up with matching pieces after a purchase. It feels personal because it is personal."
Alicia Moreno
Creative Director, A fine jewellery brand
Ready to Make Email Your #1 Revenue Channel for Jewellery & Accessories?
Get a free email audit tailored to jewellery & accessories brands.
Frequently Asked Questions
Multi-step abandonment flows with trust-building content — customer reviews, craftsmanship details, warranty information, and payment plan options (Afterpay, Klarna). We avoid immediate discounting to protect your margins.
Yes. We build anniversary reminder flows, birthday gifting sequences, and occasion-based campaigns (Valentine's, Mother's Day, graduation) using date-based properties in Klaviyo. We also capture gift recipient emails for follow-up.
Post-delivery emails to the recipient with a personal welcome, care instructions, and a soft introduction to the brand. No hard sell — just relationship building. We typically see 15-30% opt-in rates from recipients.
Less is more. We typically recommend 2-3 campaigns per week for engaged segments and 1 per week for others. Quality over quantity. Every email should feel intentional, not like noise.
Yes. We build separate segments and flow branches for different price tiers. A $50 bracelet buyer gets different messaging cadence and content than a $500 ring buyer. Same account, different experiences.
Relevant Guides for Jewellery & Accessories
Practical email marketing strategies written specifically for your industry.
Email Marketing for Jewelry Brands: Premium Strategies for High-AOV Products
Email marketing strategies built for jewelry brands. Drive high-AOV sales with luxury-focused flows, gifting campaigns, and VIP programs.
Occasion-Based Email Marketing for Jewellery Brands: Capturing Birthdays, Anniversaries & More
Learn how to build occasion-triggered email flows that capture jewellery sales at exactly the right moment — birthdays, anniversaries, Valentine's Day, and personalised gifting triggers.
Selling High-Ticket Jewellery via Email: The Nurture Sequence That Closes Considered Purchases
High-AOV jewellery requires a longer sales cycle — discover the exact email nurture sequence that builds trust, overcomes objections, and closes considered purchases at premium price points.