GetResponse Webinar + Email Marketing: The Integrated Strategy

Most email marketing platforms send emails. GetResponse sends emails and hosts your webinars. That combination — built into a single platform where the data flows between both systems automatically — creates marketing capabilities that most businesses running separate webinar tools and email platforms cannot easily replicate.

This guide covers GetResponse’s webinar integration in detail: how to connect your webinars to your email automation, the pre-webinar email sequence that maximises attendance, the post-webinar follow-up strategy that converts attendees to customers, and how to measure the combined ROI of your webinar and email efforts.

Why Webinar Plus Email Integration Matters

Webinars are one of the highest-converting marketing formats available. Attendees spend 45-90 minutes actively engaged with your brand, your expertise, and your offer. The conversion rate from webinar attendee to customer consistently outperforms every passive content format.

The problem is follow-through. Most businesses run a webinar, send a single replay email, and then let the leads go cold. The people who registered but did not attend receive no targeted follow-up. The people who attended but did not buy are treated identically to people who registered but were not interested enough to show up.

GetResponse solves this by making webinar attendance and behaviour available as triggers and conditions in your email automation workflows. You can send different post-webinar sequences to attendees who stayed to the end versus those who left early. You can immediately follow up with non-attendees with a replay offer that feels timely rather than generic. You can target offers based on which questions someone asked during the webinar.

Setting Up Webinars in GetResponse

Access the webinar feature from the Webinars section in your GetResponse navigation. Click Create Webinar and configure the basic settings: title, date, time, duration estimate, and maximum attendee count.

Registration Page Configuration

GetResponse generates a registration landing page automatically for each webinar. You can customise the design within the page builder and embed the registration form on your own website if you prefer to drive traffic there instead.

The registration form collects at minimum a name and email address. You can add custom questions — “What is your biggest challenge with X?” — that collect data you can use later for personalisation in your follow-up emails.

Critically, configure the Autoresponder settings within the webinar setup. GetResponse can automatically send a registration confirmation email, reminder emails at specified intervals before the webinar, and a post-webinar thank you email. These are separate from your Marketing Automation workflows — they are the webinar platform’s built-in transactional emails.

Connecting Webinar Registration to Your Email List

In the webinar setup, there is an option to add registrants to a specific GetResponse list or to apply a tag to registrants. This step is the connection between your webinar platform and your email automation.

Set this to add registrants to your main marketing list (or a dedicated webinar-leads list) and apply the tag “webinar-registered-[webinarname].” This tag then becomes the trigger or condition for all of your email automation related to this webinar.

The Pre-Webinar Email Sequence

The goal of your pre-webinar sequence is simple: maximise the percentage of registered people who actually attend. Webinar show-up rates typically range from 20-40% of registrations. A good pre-webinar email sequence pushes that closer to the 40-50% range.

Immediately After Registration (Automated)

GetResponse sends the confirmation email automatically. Make sure this confirmation email includes the webinar date, time, and a clear calendar link (Google Calendar and iCal links). Include a brief statement of what they will learn — a specific benefit, not just the topic. This reminder of value reinforces the decision to register.

Three Days Before

Send a reminder that builds anticipation. Include a teaser of the content — a statistic, an insight, or a counterintuitive point you will be making in the webinar. The goal is to make the webinar feel like something worth attending, not just another calendar commitment.

Subject line approach: “Three days until [Webinar Title] — here’s a sneak peek.”

One Day Before

Send a practical logistics reminder. Date, time, link to join, tech requirements (browser version, any required downloads). Keep this email short and functional — its purpose is to prevent no-shows due to forgotten logistics, not to convince anyone to attend.

Morning of the Webinar

Send a final reminder email. Short, direct, high-energy. Subject line: “It’s today — join us at [Time] for [Benefit].” Include the join link prominently.

Setting Up Post-Webinar Automation Workflows

This is where GetResponse’s integration advantage becomes most visible. After the webinar ends, GetResponse knows who attended, how long they stayed, and whether they have the registration tag. Use this data to split your follow-up into distinct paths.

Identifying Attendee Status

In your Marketing Automation workflow, set up a trigger for “Webinar Attended” or use the post-webinar tag that GetResponse can apply automatically. Within the webinar settings, configure GetResponse to apply different tags based on attendance: “webinar-attended-[name]” for those who showed up, and leave the “webinar-registered-[name]” tag alone for those who did not attend. The presence or absence of the attendance tag is your branching condition.

Path A: Attendees

People who attended your webinar already experienced your expertise. The conversion sequence for this group is shorter and more direct than for non-attendees.

Email 1 (Day 0, within a few hours of the webinar ending): Thank attendees personally. Reference specific moments from the webinar — a question someone asked, a specific stat you shared. The more specific, the more genuine it feels. Include the replay link. If you made an offer during the webinar, reiterate it clearly with the deadline.

Email 2 (Day 2): Address the most common objection to your offer. Use the pre-registration questions (if you collected them) to inform what this objection is. This email can be structured as a Q&A: “After the webinar, a few people asked about [common concern]. Here is my answer.”

Email 3 (Day 4): Final reminder on any time-sensitive offer. Social proof from previous customers or cohort members. Clear call to action.

Path B: Registered but Did Not Attend

Non-attendees registered because they were interested — life just got in the way. The replay is the hook.

Email 1 (Day 1): “You missed the live session — here is the replay.” Send this within 24 hours of the webinar. The replay link should be the primary focus. Keep the email short.

Email 2 (Day 3): Check in after they have had time to watch. Reiterate the key takeaway. Introduce the offer gently.

Email 3 (Day 5): Make the offer more directly. Non-attendees who have watched the replay but not purchased are in a similar position to live attendees at the end of the webinar — they have consumed the content and considered the offer. Treat them accordingly.

Path C: Registered, Did Not Attend, Did Not Watch Replay

After three to five days, check whether the non-attendee has clicked the replay link. If not, route them into a different sequence.

This group may simply not be the right audience for this particular webinar topic. Send a single final email offering the replay with a new angle (“The part everyone is talking about — watch the section starting at 22:00”) and a question: “Is this topic still relevant for you right now?” If they still do not engage, add them to your general nurture list and move on.

Measuring Webinar Plus Email ROI

GetResponse’s reporting lets you track email performance for each automation sequence. Combined with your webinar attendance data, you can calculate the full picture of your webinar investment.

Track the following:

Total registrations, show-up rate, replay view rate, offer conversion rate from attendees, offer conversion rate from non-attendees, revenue per registrant (total webinar revenue divided by total registrants), and email engagement rates for each sequence path.

The revenue per registrant metric is particularly useful for comparing different webinars over time. It combines the effects of your topic choice, your registration promotion, your email nurture, and your offer — giving you a single number that summarises the overall effectiveness of each webinar event.

Recurring Webinars as a Consistent Revenue Engine

Once you have a webinar that converts well, consider setting it up as a recurring or evergreen event. GetResponse supports on-demand webinars — recorded sessions that play at scheduled intervals. Pair this with an automated email sequence that triggers when someone registers for an on-demand session, and you have a revenue engine that operates without a live session.

At Excelohunt, we help businesses build integrated webinar and email strategies that work as a system rather than as separate initiatives. The combination of GetResponse’s webinar capability and thoughtful email automation is genuinely powerful — when the two are connected properly.

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