Turn Anonymous Visitors Into Subscribers Who Actually Buy
Most e-commerce brands capture less than 3% of their traffic. Our Klaviyo-powered list building strategies consistently hit 8-12% opt-in rates, feeding your entire email revenue engine with high-intent subscribers.
What Happens at This Stage
High-Converting Popup Strategy
We design and A/B test multi-step popups, slide-ins, and embedded forms tuned to your brand. Timing, targeting, and incentive structure are dialed in using Klaviyo's behavioral triggers so you capture the right visitors at the right moment without hurting UX.
Lead Magnet Creation & Delivery
Discount codes are table stakes. We build lead magnets that pre-qualify buyers: style quizzes, buying guides, exclusive early access, and curated bundles. Each asset maps to a segment so your first email already feels personal.
Social-to-Email Pipeline
Your Instagram and TikTok audiences are rented. We build landing pages and Klaviyo signup forms that convert social followers into owned-list subscribers, giving you a direct revenue channel that algorithm changes can't touch.
Zero-Party Data Collection
We embed preference questions directly into signup flows so Klaviyo profiles are enriched from day one. Product interests, purchase timelines, and budget ranges are captured before a single email is sent, enabling hyper-relevant messaging from the start.
How We Handle This Stage
We treat list building as a revenue operation, not a vanity metric. Every subscriber is tagged, segmented, and scored inside Klaviyo from the moment they opt in. The result is a list that drives 30-50% of total store revenue through email alone.
Flows & Campaigns We Build
Welcome Series (5-7 Emails)
A strategically paced sequence that introduces your brand story, delivers social proof, presents bestsellers, and drives first purchase. We typically see 45-55% open rates and 8-12% click rates on these flows.
Lead Magnet Delivery & Follow-Up
Instant delivery of the promised asset followed by a nurture track that bridges the gap between the lead magnet topic and your product catalog. Conversion from lead magnet to first purchase averages 15-22%.
Educational Drip Sequence
A 4-6 email sequence that positions your brand as the authority in your niche. Each email teaches something valuable while naturally weaving in product use cases. Builds the trust that makes conversion emails work.
Social Proof Activation
Triggered when a subscriber opens but doesn't click, this flow delivers customer testimonials, UGC, press mentions, and review highlights relevant to their browsing history. Moves hesitant subscribers past the trust barrier.
SMS Opt-In Cross-Channel Flow
After email engagement is established, this flow invites high-value subscribers to join your SMS list. Positioned as an exclusive channel, it typically converts 10-18% of engaged email subscribers to dual-channel contacts.
Benchmarks & Results
| Metric | Industry Avg | Excelohunt |
|---|---|---|
| Email List Opt-In Rate | 1.5-3% | 8-12% |
| Welcome Flow Open Rate | 30-40% | 45-55% |
| Welcome Flow Revenue per Recipient | $0.50-$1.20 | $2.80-$4.50 |
| Time to First Purchase (New Subscribers) | 14-21 days | 5-9 days |
| 30-Day New Subscriber Engagement Rate | 25-35% | 55-68% |
How This Plays Out Across Industries
Beauty & Skincare
A DTC skincare brand used our skin-type quiz popup to segment subscribers into 4 profiles at signup. Welcome flow revenue jumped 340% because the first product recommendation email matched their exact skin concern. List growth hit 11.2% opt-in rate within 60 days.
Fashion & Apparel
A women's fashion brand replaced their generic 10%-off popup with a style-preference quiz that captured fit, occasion, and budget data. The enriched profiles drove a welcome series with 52% open rates and a 9.4% conversion rate on the first product email.
Health & Supplements
A supplement brand built a goals-based lead magnet (personalized wellness plan) that collected health objectives and dietary preferences. The data fed directly into Klaviyo segments, resulting in welcome flow revenue per recipient of $4.10, more than 3x industry average.
Home & Lifestyle
A home decor brand converted their Instagram audience of 85K followers into 12,400 email subscribers in 90 days using exclusive early-access landing pages synced to Klaviyo. These social-sourced subscribers had a 28% higher lifetime value than paid-traffic subscribers.
Let Us Optimize Your Top of Funnel Strategy
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