The 3x ROI Guarantee,
Explained
It is ROI, not revenue. Whatever you pay us, you get at least three times it back in attributed email revenue, or we keep working at no additional cost until you do.
Eligibility is reviewed by our team on the free audit, not calculated automatically from revenue alone.
ROI, not revenue
The most common misreading of this guarantee is that it triples your store. It does not. It triples what you pay us.
Three times your fee, back as email revenue
Whatever you pay us in retainer, your email platform should attribute at least three times that amount to email, flows plus campaigns, by the six month mark. The fee is the input. Attributed email revenue is the output. That is the whole test.
Worked example
For $7,500 to be no more than 25 percent of store revenue, the store needs to do at least $30,000 a month. The $40,000 qualifying floor sits above that on purpose.
Not 3x your store, not 3x every month
- It does not mean your total store revenue triples. Email is one channel, and the guarantee is scoped to it.
- It does not mean 3x in every single month. It is one checkpoint, measured at month 6.
- It does not count SMS, paid ads or organic revenue, even where we work on those channels alongside email.
- It does not apply automatically to anyone above the revenue floor. Our team reviews your ads, targeting, product demand and season before it is offered.
Why the numbers hold
Established ecommerce brands typically see email drive 25 to 50 percent of total revenue. We do not calculate the guarantee on the top of that range, or even the middle. We use the bottom, 25 percent, so the numbers hold even in a slow month.
Reverse the math from the fee. Take the retainer, multiply by three to get what has to come back, then ask what store revenue makes that figure no more than a quarter of the total. That is the store size the guarantee needs. The table runs it for the retainer ranges we actually work in.
| Monthly fee | Guaranteed minimum back (3x) | Store revenue needed at the 25% floor | Math works? |
|---|---|---|---|
| $1,000 | $3,000 | $12,000 | Yes, at $40K+/mo |
| $1,500 | $4,500 | $18,000 | Yes, at $40K+/mo |
| $2,500 | $7,500 | $30,000 | Yes, at $40K+/mo |
| $3,000 | $9,000 | $36,000 | Yes, at $40K+/mo |
| $5,000 | $15,000 | $60,000 | Needs about $60K+/mo |
These are retainer ranges, not tiers. Most engagements run $1,000 to $3,000 a month, occasionally $5,000, and average about $2,500. Managed plans on our pricing page are priced separately. "Math works" means the numbers can support the guarantee, nothing more. Whether we actually offer it is decided below.
Who qualifies
All six, confirmed by our team on the free audit, not read off a spreadsheet. If one is missing we will tell you what it would take to get there.
01Store revenue of $40,000 a month or more
The floor that keeps the math honest. Below it, 3x on a normal retainer would need email to carry more than its usual share.
02Reviewed by our team, not a formula
Clearing the revenue floor gets you considered. It does not decide it. A person on our team looks at whether you are running paid ads and whether they are aimed at the right customer, whether the product itself is in real demand, and whether the season is working for you or against you. Two brands at the same revenue can get different answers.
03An ecommerce brand with an active list
People who have bought or signed up and can still be emailed. A list that has been dormant for a year is a rebuild first, not a guarantee.
04Full account access
Admin access to your email platform and the store data it reads. We cannot guarantee what we cannot see or change.
05A real strategy in place
Flows, segments and a campaign calendar agreed and running. The guarantee starts when the work can start, not before.
06You ask for it
It is confirmed on the free audit, where our team walks through all of the above with you. If you qualify and want it, it goes into the engagement in writing. It is never applied silently, and it is never automatic.
How it is measured
Measured at month 6
One checkpoint at the six month mark. Not month one, and not a rolling average that hides a slow quarter.
Counted from access
The clock starts when we have full account access and a real strategy in place, not on the day you sign.
Attributed email revenue
Flows plus campaigns, as attributed by your email platform. SMS, paid and organic revenue are not counted.
Same dashboard both sides
Your ESP reporting is the scoreboard. You see exactly what we see, and nothing is recalculated on our end.
We keep working at no additional cost until we do
If by month 6 attributed email revenue has not reached three times what you have paid, we keep working at no additional cost until we do. The clock keeps running at no extra cost until the 3x is reached. No reset, no new fee, and no moved goalposts.
About that 47x
You will see 47x elsewhere on this site. It is real: one UK fashion client, four months, and the best documented result we have. It is also an outlier.
We do not build the guarantee on it, we do not project it for anyone, and you should not plan on it. Plan on 3x. That is the number we are prepared to stand behind in writing.
Guarantee questions
The fine print, without the fine print.
3x ROI. The guarantee is measured against what you pay us, not against your store's revenue. If your retainer is $2,500 a month, the guarantee is that attributed email revenue comes back at a minimum of $7,500 a month by month 6. It is not a promise to triple your business.
Because the math has to hold in a slow month. Established ecommerce brands typically see email drive 25 to 50 percent of revenue, and we calculate on the bottom of that range, 25 percent. At an average retainer of $2,500, 3x back is $7,500, and $7,500 is 25 percent of $30,000. The $40,000 floor leaves room above that so the guarantee is realistic rather than a coin flip.
Revenue your email platform attributes to email, flows plus campaigns, on its own attribution settings. It is the same dashboard you see and we see, so there is no separate scoreboard. Revenue from SMS, paid ads or organic search is not counted, even where we touch those channels.
From the day we have full account access and a real strategy in place, not from the day you sign. Onboarding, audits and access requests do not count against the six months. Once we can actually do the work, the clock starts.
We keep working at no additional cost until we do. The clock keeps running, you pay nothing extra, and the target stays at 3x of what you have paid. There is no reset, no fine print that moves the goalposts, and no upsell to unlock it.
No. $40,000 a month is the floor where the math can work, not a switch that turns the guarantee on. On the free audit, a person on our team reviews things a revenue number cannot show: whether you are running paid ads and whether they are targeted at the right customer, whether the product is genuinely in demand, and whether the season is helping or hurting you. Two brands at the same revenue can get different answers. That review is what makes the guarantee something we can actually stand behind.
Yes. Eligibility is confirmed on the free audit, where we check your revenue, your list, your account access, and the factors above. If you qualify and you want the guarantee, say so and it goes into the engagement in writing. It is not applied silently to every contract, and it is not offered by an automated form on the website.
No. Fixed-price shop products carry their own Can't-buy-wrong guarantee: full credit transfers to any other product, with no expiry, if the kickoff call shows a better fit. The 3x ROI guarantee is for managed retainers on qualifying brands.
See the shop guarantee →No. 47x is the best documented result we have, one UK fashion client over four months, and it is an outlier. It is not what a typical client should expect and we do not project it for anyone. The guarantee is 3x for a reason: that is the floor we are confident in, and it is the number to plan around.
Find Out If You Qualify
The free audit checks your revenue, your list and your account, and tells you plainly whether the guarantee applies.