Welcome Series
Turn new subscribers into first-time buyers
- Custom copy and design for each email
- Brand voice alignment across the sequence
- A/B subject line testing setup
- Flow build, testing, and activation
- Delivery
- 5 to 7 business days
- Scope
- 3 to 5 emails
Sent to our team with your order. We confirm everything on your kickoff call before we build. Extra emails are $80 each.
No sales call required to buy.
Can't-buy-wrong guarantee
Full credit, any product, no expiry, if the kickoff call shows a better fit, 100% of what you paid transfers.
What happens after you order
No mystery, no chasing. Here is exactly how it goes from order to live.
- 1
Place your order online
Buy directly from this page: no sales call, no back-and-forth quoting.
- 2
We email you within 4 working hours
You get a confirmation from our team with next steps and a short intake form.
- 3
You share access & assets
Send over the account access and brand assets listed below so we can start immediately.
See exactly what we need ↓ - 4
We build it
Strategy, copy, design, and build, typically delivered in 5 to 7 business days.
- 5
Review, activation & handoff
You review everything before it goes live. We activate it and hand over documentation.
Want to talk it through first? Book a free kickoff call , or tick the box at checkout and we'll send you the link.
What It Is
Your welcome series is the highest-revenue flow in email marketing, and most brands waste it, a single generic "thanks for signing up" email that never asks for the sale. New subscribers are at their most engaged in the days right after they opt in, which makes this the highest-leverage window in your entire email program. We build a 3 to 5 email sequence instead of a single afterthought: one that introduces your brand, delivers on whatever you promised at opt-in, and drives that first purchase with a well-timed offer.
This is a fixed-scope, fixed-price build. You get full strategy, copywriting, custom design in your brand style, the automation logic set up inside your own email platform, subject-line A/B testing, and mobile rendering QA before it goes live, all for $419 with no ongoing retainer or hourly billing to negotiate.
Once it is built, it runs on its own for every new subscriber, for as long as you keep it live: no manual sending, no upkeep beyond the occasional refresh. It becomes a permanent piece of your Klaviyo flow library, sitting alongside your abandoned cart and post-purchase automations, working the same way for every subscriber who joins your list next month or next year.
Who It's For
- You already have a popup or signup form live and capturing emails, but your welcome flow is a single email (or doesn't exist yet)
- You are launching a new Klaviyo account and want your very first automation to convert from day one
- You offer a first-purchase discount or lead magnet and want it built into a proper multi-email sequence instead of a one-off send
- You're doing $5k+/mo in email-attributed revenue and know your current welcome flow is underperforming but haven't had time to fix it
Probably not for you if
- You don't yet have any way to capture new subscribers, get a popup live first (see our Popup / Signup Form service), then come back for this
- You want your entire flow library rebuilt at once, not just this one flow, a multi-flow bundle works out cheaper per flow
- You already have a welcome series live and just want it reviewed, not rebuilt, a Flow Architecture Audit is the faster, cheaper starting point
What's Included
Need this scoped differently?
You're not locked into the scope above. Add your changes in the box when you order, or talk it through on your free kickoff call. We confirm everything before we build. Adding or removing emails is easy: extra emails are $80 each.
Book a free call to discuss changesHow It Works
Kickoff & access
You send access to your email platform, your brand kit, and details on your opt-in offer (discount, freebie, or none) via a short intake form.
Strategy & copywriting
We map the email structure and write all 3 to 5 emails, matching your brand voice and the promise made at signup.
Design & build
Emails are custom-designed in your brand style, built into Klaviyo with the full automation logic, and set up with subject-line A/B tests.
QA & handoff
We run mobile rendering QA across major clients and activate the flow, then send a post-launch performance report, delivered in 5 to 7 business days from kickoff.
Typical delivery: 5 to 7 business days
What We Need From You to Get Started
Have these ready and we can kick off immediately. No back-and-forth delays.
- Manager-level (or admin) access to your email platform: Klaviyo, Mailchimp, Omnisend, or whichever you use, or an invite for our team
- Your brand kit: logo, fonts, and color palette
- Confirmation your store is already connected to your email platform
- Details on your opt-in incentive, if any (percentage discount, free shipping, freebie, or none)
- 2 to 3 examples of your brand voice: past emails, website copy, or simply "casual" vs. "formal"
Frequently Asked Questions
Yes, both are fully included in the $419 price. We write all 3 to 5 emails in your brand voice and design them to match your brand style; you are not handed a template to fill in yourself.
We can rebuild or optimize your existing welcome series as part of this same package. If you just want a review of what you have rather than a rebuild, our Flow Architecture Audit is the better and cheaper starting point.
No. We build this in whichever email platform you already use. Klaviyo is the most common (we are a certified partner), but Mailchimp, Omnisend, Shopify Email, Brevo, ActiveCampaign and every other major platform are all fine. Tell us your platform at checkout and we build it there.
Buy online via the checkout button on this page, or if you'd rather talk first, book a free audit and we'll set it up together.
You get a short intake form asking for access to your email platform, your brand kit, and opt-in details. Once we have that, work begins immediately and you receive the finished flow within 5 to 7 business days.
A reasonable round of revisions on copy and design is included so the flow matches your brand and expectations. It is not an unlimited-revisions engagement, significant scope changes are quoted separately.
You can't, in practice. Every order starts with a kickoff call, and if that call shows a different service is the better fit, 100% of what you paid transfers to it: any product, no expiry, no restocking fee. You pay the difference if the right one costs more, or keep the balance as credit if it costs less. Buy the one that looks closest and we'll sort the rest on the call.
Prefer an ongoing, fully managed engagement instead of a one-off build?
See our managed serviceRelated Guides
Klaviyo Welcome Flow: Build a Series That Converts
A Klaviyo welcome flow greets new subscribers and converts first-time buyers. Email-by-email breakdown, signup-source segmentation, discount strategy.
New Pet Owner Email Marketing: The Welcome Series That Builds Lifelong Brand Loyalty
New pet owners are most receptive in the first 30 days. How to build a welcome series that becomes their go-to guide and turns buyers into loyal customers.
Not sure yet? Talk to a human first.
You don't have to buy blind. Book a free 30-minute call and we'll tell you honestly whether Welcome Series is the right move for your store, or point you at something better.
Prefer email? [email protected]. We read every reply.
WHO BUILDS THIS
Delivered by Ravinderpal Singh's team
Ravinder founded Excelohunt. For 7+ years he has worked on one thing: making email the channel that earns the most for online stores. He wrote Customer Retention Strategies. His Klaviyo Partner team builds every order placed here.
Ready to Get Welcome Series Live?
No sales call required, buy online or get a free audit first.