Welcome Series
Turn new subscribers into first-time buyers
- Custom copy and design for each email
- Brand voice alignment across the sequence
- A/B subject line testing setup
- Flow build, testing, and activation
- Delivery
- 5–7 business days
- Scope
- 3–5 emails
No sales call required to buy.
Prefer to talk first? Book a free call
What happens after you order
No mystery, no chasing. Here is exactly how it goes from order to live.
- 1
Place your order online
Buy directly from this page — no sales call, no back-and-forth quoting.
- 2
We email you within 4 working hours
You get a confirmation from our team with next steps and a short intake form.
- 3
You share access & assets
Send over the account access and brand assets listed below so we can start immediately.
See exactly what we need ↓ - 4
We build it
Strategy, copy, design, and build — typically delivered in 5–7 business days.
- 5
Review, activation & handoff
You review everything before it goes live. We activate it and hand over documentation.
Want to talk it through first? Book a free kickoff call — or tick the box at checkout and we'll send you the link.
What It Is
Your welcome series is the highest-revenue flow in email marketing, and most brands waste it — a single generic "thanks for signing up" email that never asks for the sale. New subscribers are at their most engaged in the days right after they opt in, which makes this the highest-leverage window in your entire email program. We build a 3–5 email sequence instead of a single afterthought: one that introduces your brand, delivers on whatever you promised at opt-in, and drives that first purchase with a well-timed offer.
This is a fixed-scope, fixed-price build. You get full strategy, copywriting, custom design in your brand style, the automation logic set up inside Klaviyo, subject-line A/B testing, and mobile rendering QA before it goes live — all for $299, with no ongoing retainer or hourly billing to negotiate.
Once it is built, it runs on its own for every new subscriber, for as long as you keep it live — no manual sending, no upkeep beyond the occasional refresh. It becomes a permanent piece of your Klaviyo flow library, sitting alongside your abandoned cart and post-purchase automations, working the same way for every subscriber who joins your list next month or next year.
Who It's For
- You already have a popup or signup form live and capturing emails, but your welcome flow is a single email (or doesn't exist yet)
- You are launching a new Klaviyo account and want your very first automation to convert from day one
- You offer a first-purchase discount or lead magnet and want it built into a proper multi-email sequence instead of a one-off send
- You're doing $5k+/mo in email-attributed revenue and know your current welcome flow is underperforming but haven't had time to fix it
Probably not for you if
- You don't yet have any way to capture new subscribers — get a popup live first (see our Popup / Signup Form service), then come back for this
- You want your entire flow library rebuilt at once, not just this one flow — a multi-flow bundle works out cheaper per flow
- You already have a welcome series live and just want it reviewed, not rebuilt — a Flow Architecture Audit is the faster, cheaper starting point
How this flow works
The exact welcome sequence structure we build for you — including the purchase-exit checks that stop buyers being nudged twice.
What's Included
How It Works
Kickoff & access
You send Klaviyo access, your brand kit, and details on your opt-in offer (discount, freebie, or none) via a short intake form.
Strategy & copywriting
We map the email structure and write all 3–5 emails, matching your brand voice and the promise made at signup.
Design & build
Emails are custom-designed in your brand style, built into Klaviyo with the full automation logic, and set up with subject-line A/B tests.
QA & handoff
We run mobile rendering QA across major clients and activate the flow, then send a post-launch performance report — delivered in 5–7 business days from kickoff.
Typical delivery: 5–7 business days
What We Need From You to Get Started
Have these ready and we can kick off immediately — no back-and-forth delays.
- Manager-level (or admin) access to your Klaviyo account, or an invite for our team
- Your brand kit — logo, fonts, and color palette
- Confirmation your store is already connected to Klaviyo
- Details on your opt-in incentive, if any (percentage discount, free shipping, freebie, or none)
- 2–3 examples of your brand voice — past emails, website copy, or simply "casual" vs. "formal"
Frequently Asked Questions
Yes — both are fully included in the $299 price. We write all 3–5 emails in your brand voice and design them to match your brand style; you are not handed a template to fill in yourself.
We can rebuild or optimize your existing welcome series as part of this same package. If you just want a review of what you have rather than a rebuild, our Flow Architecture Audit is the better and cheaper starting point.
We are Klaviyo-focused and this build is scoped for Klaviyo, but we also work across other major ESPs. If you use a different platform, mention it when you purchase and we will confirm feasibility.
Buy online via the checkout button on this page, or if you'd rather talk first, book a free audit and we'll set it up together.
You get a short intake form asking for Klaviyo access, your brand kit, and opt-in details. Once we have that, work begins immediately and you receive the finished flow within 5–7 business days.
A reasonable round of revisions on copy and design is included so the flow matches your brand and expectations. It is not an unlimited-revisions engagement — significant scope changes are quoted separately.
Prefer an ongoing, fully managed engagement instead of a one-off build?
See our managed serviceRelated Guides
Klaviyo Welcome Flow: Build a Series That Converts
A Klaviyo welcome flow greets new subscribers and converts first-time buyers. Email-by-email breakdown, signup-source segmentation, discount strategy, timing, and benchmarks.
New Pet Owner Email Marketing: The Welcome Series That Builds Lifelong Brand Loyalty
New pet owners are at their most receptive in the first 30 days — discover how to build a welcome email series that becomes the definitive guide to their first year, and turns first-time buyers into brand loyalists.
Not sure yet? Talk to a human first.
You don't have to buy blind. Book a free 30-minute call and we'll tell you honestly whether Welcome Series is the right move for your store — or point you at something better.
Prefer email? [email protected] — we read every reply.
Ready to Get Welcome Series Live?
No sales call required — buy online or get a free audit first.