βWhat would make me regret hiring an agency is changes made without proper testing that hurt what's already working. How do you avoid that?β
A US fine-jewelry brand with high-ticket pieces and a strict no-discount positioning Β· Sep 2026
How we answered
We protect what's already working while we rebuild. Phase one starts straight away with two strategic, storytelling-led campaigns a week, so revenue and brand equity keep building. In parallel, phase two is a deep audit of every flow, combining tool-assisted and manual analysis to find technical flaws and strategic gaps. New flows are then tested against the old ones on a small audience before a full rollout. We also track more than revenue: revenue per recipient, repeat purchase rate, time to second purchase and customer lifetime value.