A/B Test Setup
Build a testing engine that compounds results over time
- Testing framework and hypothesis design
- A/B test configuration in your ESP
- Statistical significance guidance
- Results tracking and documentation
- Delivery
- 3–5 business days
Sent to our team with your order — we confirm everything on your kickoff call before we build.
No sales call required to buy.
Prefer to talk first? Book a free call
What happens after you order
No mystery, no chasing. Here is exactly how it goes from order to live.
- 1
Place your order online
Buy directly from this page — no sales call, no back-and-forth quoting.
- 2
We email you within 4 working hours
You get a confirmation from our team with next steps and a short intake form.
- 3
You share access & assets
Send over the account access and brand assets listed below so we can start immediately.
See exactly what we need ↓ - 4
We build it
Strategy, copy, design, and build — typically delivered in 3–5 business days.
- 5
Review, activation & handoff
You review everything before it goes live. We activate it and hand over documentation.
Want to talk it through first? Book a free kickoff call — or tick the box at checkout and we'll send you the link.
What It Is
Guessing what works in your flows or campaigns is expensive — every untested subject line, send time, or content variation is a missed learning opportunity. A structured testing program compounds; one-off, undocumented tests don't.
We build a testing strategy with a proper hypothesis framework, configure up to 3 A/B tests directly in your ESP, and provide a statistical significance guide so you know when a result is actually meaningful and not just noise. A results tracking template is included so every test builds on the last.
This is a one-time framework setup, not ongoing test management — it gives you and your team the structure to keep testing on your own, or as a foundation for ongoing optimization work.
Who It's For
- You're guessing at subject lines, send times, or flow content instead of testing systematically
- You want a structured testing framework instead of random, one-off tests
- You have flows or campaigns already live and want to start optimizing them methodically
- You want a results tracker so learnings compound instead of getting lost
Probably not for you if
- You don't have flows or campaigns live yet to test — build those first, see Email Template Design or a flow build
- You want tests run and analyzed on an ongoing basis — this is a one-time framework setup, not ongoing management
- You need your popup tested, not your flows or campaigns — Popup & Sign-up Form Setup already includes one A/B test
What's Included
Need this scoped differently?
You're not locked into the scope above. Add your changes in the box when you order, or talk it through on your free kickoff call — we confirm everything before we build.
Book a free call to discuss changesHow It Works
Hypothesis and strategy
You share the flows or campaigns you want to test and any current pain points. We build a testing strategy and hypothesis framework.
Test configuration
We configure up to 3 A/B tests directly in your ESP, covering the variables that matter most for your goals.
Significance guide and tracker
We provide a statistical significance guide so you know when a result is reliable, plus a results tracking template.
Documentation and handoff
You receive full documentation of the testing framework and setup. Everything is delivered in 3–5 business days.
Typical delivery: 3–5 business days
What We Need From You to Get Started
Have these ready and we can kick off immediately — no back-and-forth delays.
- Admin access to your email platform account
- A list of the flows or campaigns you want tested
- Any current hypotheses or pain points (or approval for us to propose up to 3)
- Approximate traffic or list size, for significance guidance
- A point of contact to approve test variables before launch
Frequently Asked Questions
Up to 3 A/B test configurations are included in this build, each with its own hypothesis, ESP setup, and entry in your results tracking template.
This service builds the testing framework and configures the tests in your ESP — you or your team run and read the results using the significance guide and tracker we provide. If you want ongoing test management, that pairs well with our managed email campaigns service.
We're Klaviyo-focused but configure A/B tests in any major ESP with native testing tools, including Mailchimp and Omnisend. Mention your platform when you buy.
Buy online via the checkout button on this page, or if you'd rather talk first, book a free audit and we'll set it up together.
You'll get an intake form asking which flows or campaigns to test and your current pain points. The 3–5 business day build starts once we have that.
Prefer an ongoing, fully managed engagement instead of a one-off build?
See our managed serviceNot sure yet? Talk to a human first.
You don't have to buy blind. Book a free 30-minute call and we'll tell you honestly whether A/B Test Setup is the right move for your store — or point you at something better.
Prefer email? [email protected] — we read every reply.
Ready to Get A/B Test Setup Live?
No sales call required — buy online or get a free audit first.