Back-in-Stock Flow
Capture demand the moment inventory returns
- Real-time trigger when item restocks
- Urgency messaging with low-stock logic
- Multi-product variant handling
- Shopify integration setup included
- Delivery
- 3–5 business days
- Scope
- 2–3 emails
Sent to our team with your order — we confirm everything on your kickoff call before we build. Extra emails are $80 each.
No sales call required to buy.
Prefer to talk first? Book a free call
What happens after you order
No mystery, no chasing. Here is exactly how it goes from order to live.
- 1
Place your order online
Buy directly from this page — no sales call, no back-and-forth quoting.
- 2
We email you within 4 working hours
You get a confirmation from our team with next steps and a short intake form.
- 3
You share access & assets
Send over the account access and brand assets listed below so we can start immediately.
See exactly what we need ↓ - 4
We build it
Strategy, copy, design, and build — typically delivered in 3–5 business days.
- 5
Review, activation & handoff
You review everything before it goes live. We activate it and hand over documentation.
Want to talk it through first? Book a free kickoff call — or tick the box at checkout and we'll send you the link.
What It Is
When a sold-out product comes back, the window to capture pent-up demand is measured in hours, not days. Our back-in-stock flow triggers the moment inventory returns and drives purchase with urgency and social proof, rather than relying on customers to remember and check back on their own — most of them simply will not, and by the time they do, the restock may already be gone again.
We set up the back-in-stock trigger, write 2–3 emails, design them to match your brand, and build urgency and scarcity logic so the messaging reflects real, limited stock rather than generic hype that trains customers to tune it out over time. The result is a flow that feels helpful in the moment, not spammy.
Full scope for $179: trigger setup, copywriting, design, urgency/scarcity logic, and QA before activation — delivered in 3–5 business days, ready to fire the next time a product restocks.
Who It's For
- You sell products that regularly sell out and restock, and customers actively ask when items will be back
- You currently have no automated way to notify interested shoppers the moment stock returns
- You use Klaviyo's back-in-stock signup form (or a similar tool) and want the resulting flow built out properly
- You want urgency and scarcity built into the copy responsibly, based on your actual restock patterns
Probably not for you if
- Your products rarely or never sell out — this flow has little to trigger on if inventory issues are uncommon for you
- You haven't set up a back-in-stock signup mechanism on your product pages yet — that needs to exist first for this flow to have a trigger
- You want price-drop alerts instead of restock alerts — see our Price Drop Alert Flow for that use case
How this flow works
The exact back-in-stock flow structure we build — every trigger, delay, split and exit.
What's Included
Need this scoped differently?
You're not locked into the scope above. Add your changes in the box when you order, or talk it through on your free kickoff call — we confirm everything before we build. Adding or removing emails is easy: extra emails are $80 each.
Book a free call to discuss changesHow It Works
Kickoff & access
You share Klaviyo access, your brand kit, and confirm your back-in-stock signup mechanism via a short intake form.
Trigger setup
We configure the back-in-stock trigger so the flow fires the moment inventory is replenished.
Copy & design
We write 2–3 emails with urgency and scarcity logic and design them in your brand style.
Build, QA & activation
We build the automation, QA it end to end, and activate — delivered in 3–5 business days from kickoff.
Typical delivery: 3–5 business days
What We Need From You to Get Started
Have these ready and we can kick off immediately — no back-and-forth delays.
- Manager-level (or admin) access to your email platform — Klaviyo, Mailchimp, Omnisend, or whichever you use — or an invite for our team
- Confirmation your store is already connected to your email platform
- Confirmation you have (or will add) a back-in-stock signup mechanism on product pages
- Your brand kit — logo, fonts, and color palette
- 2–3 examples of your brand voice — past emails, website copy, or simply "casual" vs. "formal"
Frequently Asked Questions
Yes — full copywriting and custom design in your brand style are included for every email in the sequence, along with the urgency and scarcity logic.
We can rebuild or optimize your existing flow as part of this same package. If you only want a review first, our Flow Architecture Audit is a cheaper starting point.
If you already use a back-in-stock signup mechanism (native to your email platform or a compatible app), we build the email flow around it. Adding a brand-new signup widget to your storefront is scoped separately if you do not have one yet.
No — we build this in whichever email platform you already use. Klaviyo is the most common (we are a certified partner), but Mailchimp, Omnisend, Shopify Email, Brevo, ActiveCampaign and every other major platform are all fine. Tell us your platform at checkout and we build it there.
Buy online via the checkout button on this page, or if you'd rather talk first, book a free audit and we'll set it up together.
You get a short intake form for access and brand assets. Work starts immediately and you receive the finished flow within 3–5 business days.
Prefer an ongoing, fully managed engagement instead of a one-off build?
See our managed service
Not sure yet? Talk to a human first.
You don't have to buy blind. Book a free 30-minute call and we'll tell you honestly whether Back-in-Stock Flow is the right move for your store — or point you at something better.
Prefer email? [email protected] — we read every reply.
Ready to Get Back-in-Stock Flow Live?
No sales call required — buy online or get a free audit first.