50-Point Email Automation Audit Checklist
Audit every automated flow against this comprehensive checklist.
- Welcome, cart, post-purchase, win-back
- Technical checks for all flows
- Performance benchmarks per flow
- Print-ready checklist format
- Delivery
- Instant download
What happens after you order
Two steps. That is the whole process.
- 1
Enter your email
No credit card, no trial, nothing to cancel.
- 2
The PDF lands in your inbox
Delivered instantly as an attachment, check spam or Promotions if it is not there in a minute.
What It Is
Automated flows are supposed to run themselves, but "set and forget" usually just means "forgot." Segments drift, offers go stale, and technical issues creep in, all quietly costing revenue no one is watching.
This 50-point checklist audits every automated flow: 10 welcome flow checks, 10 abandoned cart checks, 8 post-purchase checks, and 7 win-back checks, plus 8 technical checks that apply across all flows.
It's built to run quarterly, with performance benchmarks included so you know not just whether a flow is technically live, but whether it's actually performing at the level it should be.
Who It's For
- Your automated flows have been live for 6+ months without a fresh audit
- You inherited an ESP account and aren't sure what's actually configured correctly
- You want a repeatable quarterly process instead of a one-time review
- You want to compare flow performance against benchmarks, not just confirm they're 'on'
Probably not for you if
- You want someone else to run the audit and hand you the findings, the Flow Architecture Audit or Complete Email Account Audit in the Audits category cover that as a paid service
- You need flows rebuilt after finding gaps, not just diagnosed. See the relevant flow builds in the Flows category
What's Included
How It Works
Enter your email
No card, no call required, just your email address.
Get instant delivery
The 50-point checklist arrives as a PDF in your inbox within seconds.
Run the audit
Work through each flow section against your live account, checking off each of the 50 points and comparing performance to the included benchmarks.
Typical delivery: Instant download
What We Need From You to Get Started
Have these ready and we can kick off immediately. No back-and-forth delays.
- Just your email address: that's it
- No credit card required
- Access to your ESP account to check each flow against the checklist
Frequently Asked Questions
Yes, the 50-Point Email Automation Audit Checklist is completely free with no credit card required. Enter your email and it arrives instantly.
A PDF, emailed instantly, with 10 welcome flow checks, 10 abandoned cart checks, 8 post-purchase checks, 7 win-back checks, 8 technical checks, and performance benchmarks for comparison.
Quarterly is the recommended cadence, frequent enough to catch drift in segments, offers, and technical setup before it meaningfully impacts revenue, without becoming a constant distraction.
No, the checks apply to any email platform running automated flows. A few technical checks name Klaviyo screens as the example, but the logic transfers directly to Mailchimp, Omnisend, Shopify Email and the rest.
The Flow Architecture Audit or Complete Email Account Audit in the Audits category gives you a professional review with prioritized recommendations, and any flow builds needed are available individually in the Flows category.
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WHO BUILDS THIS
Delivered by Ravinderpal Singh's team
Ravinder founded Excelohunt. For 7+ years he has worked on one thing: making email the channel that earns the most for online stores. He wrote Customer Retention Strategies. His Klaviyo Partner team builds every order placed here.
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