Email Copywriting Swipe File
30 proven openers, CTAs, P.S. lines, and closers to steal and adapt.
- 10 email openers that hook immediately
- 10 CTA variations by psychology
- 5 P.S. lines that drive clicks
- 5 closers that build loyalty
- Delivery
- Instant download
What happens after you order
Two steps. That is the whole process.
- 1
Enter your email
No credit card, no trial, nothing to cancel.
- 2
The PDF lands in your inbox
Delivered instantly as an attachment, check spam or Promotions if it is not there in a minute.
What It Is
Great email copy is mostly borrowed structure adapted to your brand, not invented from scratch every time. This swipe file gives you 30 proven pieces: openers, CTAs, P.S. lines, and closers, organized by function so you can find the right one fast.
10 hook openers, urgency CTAs, curiosity CTAs, benefit-first CTAs, P.S. line formulas, and loyalty-building closers are all included, each written as copy you adapt rather than an abstract framework you have to interpret.
Whether you're writing a campaign from scratch or need to punch up a flow email that's underperforming, this is the fastest way to fix weak copy without starting over.
Who It's For
- You're writing an email and stuck on how to open it, close it, or word the CTA
- You want proven copy structures to adapt rather than write from a blank page
- You write campaigns or flows regularly and want a reusable reference
- You want to test different CTA styles (urgency vs. curiosity vs. benefit-first) systematically
Probably not for you if
- You want the subject line specifically, the free 50 Subject Line Formulas That Convert covers that separately
- You want full emails written and designed for you. See the done-for-you flow builds and campaign management plans instead
What's Included
How It Works
Enter your email
No card, no call required, just your email address.
Get instant delivery
The swipe file arrives as a PDF in your inbox within seconds.
Grab and adapt
Find the opener, CTA, or closer that fits your email's goal and adapt it to your brand voice and offer.
Typical delivery: Instant download
What We Need From You to Get Started
Have these ready and we can kick off immediately. No back-and-forth delays.
- Just your email address: that's it
- No credit card required
- The email you're writing and its goal (drive urgency, build loyalty, spark curiosity, etc.)
Frequently Asked Questions
Yes, the Email Copywriting Swipe File is completely free with no credit card required. Enter your email and it arrives instantly.
A PDF, emailed instantly, with 10 hook openers plus urgency CTAs, curiosity CTAs, benefit-first CTAs, P.S. line formulas, and loyalty-building closers: 30 pieces total, organized by function.
No, this swipe file is body copy only. Pair it with the free 50 Subject Line Formulas That Convert guide to cover subject lines as well.
No, the pieces are organized by function (opener, CTA, closer) rather than by email type, so they apply across campaigns, flows, welcome series, and win-back emails alike.
This is a self-serve reference for writing your own copy faster. For full flows written, designed, and built live in your own email platform, see the Flows category.
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Email CTA Optimization: Writing Calls-to-Action That Actually Convert
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Email Storytelling: Writing Copy That Creates Connection and Drives Sales
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WHO BUILDS THIS
Delivered by Ravinderpal Singh's team
Ravinder founded Excelohunt. For 7+ years he has worked on one thing: making email the channel that earns the most for online stores. He wrote Customer Retention Strategies. His Klaviyo Partner team builds every order placed here.
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