12 Best Klaviyo Flow Examples (2026)

Quick answer: The best Klaviyo flow examples are the automations that fire at high-intent moments — the welcome series, abandoned cart, browse abandonment, post-purchase, cross-sell, winback, review request, VIP, back-in-stock, price-drop, replenishment, and sunset flows. Together these typically drive 30%+ of an ecommerce brand’s email revenue, because they reach each customer on their own timeline.

Key takeaways

• A handful of well-built flows produce the majority of automated email revenue.
• The “big four” — welcome, abandoned cart, browse, post-purchase — should be live before anything else.
• Every great flow shares the same DNA: a clear trigger, conditional splits, and exits so it stays relevant.
• Model these examples, but adapt the timing and offer to your own buying cycle and margins.

Want concrete flows to model your own on? Below are 12 proven examples, what each is for, why it works, and the result to expect. For the full mechanics, pair this with our complete Klaviyo flows guide.

Every flow, no matter how it’s branded, is built from the same parts — a trigger, time delays, and conditional splits:

1. Welcome series

What it is: Triggered on list signup, it greets new subscribers and converts the first purchase. Why it works: new subscribers are at peak intent — welcome emails average ~50% opens. Result: ~10% placed-order rate on a well-built series. Full breakdown in our Klaviyo welcome flow guide.

2. Abandoned cart

What it is: Triggered on Checkout Started, it recovers shoppers who didn’t finish. Why it works: it catches high-intent buyers minutes after they leave. Result: recovery climbs with each email — roughly 5% (one email) up to ~12% (four). See the abandoned cart flow guide.

3. Browse abandonment

What it is: Triggered on Viewed Product, it nudges shoppers who looked but didn’t add to cart. Why it works: it captures intent earlier in the funnel. Result: smaller than cart recovery but incremental revenue at near-zero cost. See the browse abandonment guide.

4. Post-purchase / thank-you

What it is: Triggered after an order, it onboards the buyer and reduces remorse. Why it works: satisfaction peaks right after purchase. Result: higher repeat rate and fewer returns. See the post-purchase flow guide.

5. Cross-sell & replenishment

What it is: Recommends complementary products (cross-sell) or reminds customers to reorder consumables (replenishment). Why it works: “bought X, not Y” relevance makes buyers up to 3× more likely to purchase again. Result: the highest cumulative LTV of any flow set.

6. Winback / sunset

What it is: Re-engages lapsed customers, then suppresses those who never respond. Why it works: an incentive ladder reactivates the winnable ones while protecting deliverability. Result: recovered revenue plus a cleaner, healthier list. See the winback flow guide.

7. Review request

What it is: Asks for a review 1–2 weeks after delivery. Why it works: it captures opinions when the experience is fresh and one-click submission lifts response. Result: a steady stream of social proof to feed back into acquisition.

8. VIP / loyalty

What it is: Triggered when a customer crosses a lifetime-value threshold, it rewards your best buyers. Why it works: recognition and early access deepen loyalty where it matters most. Result: higher retention among your highest-value segment.

9. Back in stock

What it is: Alerts shoppers when a sold-out item returns. Why it works: it converts proven demand the moment supply exists. Result: fast, high-intent sales on restock.

10. Price drop

What it is: Notifies shoppers when a saved or viewed item is discounted. Why it works: it adds urgency to existing interest. Result: incremental conversions from people already on the fence.

11. Replenishment reminder

What it is: For consumables, reminds customers to reorder just before they run out — timed with Klaviyo AI’s predicted next-order date. Why it works: it lands at the exact moment of need. Result: predictable repeat revenue.

12. Sunset / re-engagement

What it is: A final re-engagement attempt before suppressing unengaged contacts. Why it works: it protects sender reputation by removing dead weight. Result: better inbox placement for every other flow.

The payoff: what flows do to email revenue

When the core flows are live, automated revenue stops depending on how many campaigns your team can send:

How to prioritize which flows to build first

Build in this order: welcome → abandoned cart → browse → post-purchase → winback → sunset, then layer in cross-sell, replenishment, review, VIP, back-in-stock, and price-drop. The first four capture the highest-intent moments; the rest compound retention. Klaviyo’s flow library documentation lists every template, and the strategy lives in our flows guide.

Frequently asked questions

How many Klaviyo flows drive most of the revenue?

The “big four” — welcome, abandoned cart, browse abandonment, and post-purchase — typically produce the bulk of automated email revenue, because they fire at the highest-intent moments. Most stores run 6–12 flows in total.

What’s the best Klaviyo flow to set up first?

The welcome series. It has the highest open rates of any flow and the clearest payoff, and it sets the relationship that improves every flow and campaign after it.

How much revenue do Klaviyo flows generate?

For most ecommerce brands, flows contribute around 30% or more of total email revenue despite far fewer sends than campaigns, because they reach people at peak intent on their own timeline.

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About the author

Ravinder is the founder of Excelohunt, a Klaviyo-focused email & SMS agency. These examples come from flows we’ve built and audited for ecommerce brands.

Want these flows built for you? Book a free Klaviyo flow audit and we’ll map which ones are missing revenue.