From real client conversations
Questions clients ask before signing up
Real questions from brands we work with, paraphrased and answered the way we answered them. Names and details removed.
βIs reviewing and optimising our existing flows part of your service, and how often does that happen?β
A European men's apparel brand selling in several countries on Klaviyo preparing for Q4 Β· Oct 2026
E
How we answered
Yes. Reviewing and optimising live flows is part of our ongoing work, and we go through them at least every two weeks. Each review covers performance monitoring (revenue, bounces, unsubscribes and engagement for every flow), a deeper audit of any flow showing a dip or warning sign, targeting checks to make sure each flow reaches the right audience, and logic checks on triggers, conditions and split paths. When an audit reveals an opportunity, we implement the change and keep monitoring the results. Building brand-new flows is scoped separately, but improving the flows you already have is simply part of the job.
βWe're tight on budget. Could we just pay per email, two or three a week, instead of a monthly package?β
A small creator-led brand on ConvertKit with a limited monthly budget Β· Oct 2023
E
How we answered
We first ask what you actually need covered, because writing emails is only one part of the work. A managed program also includes market research, strategy, looking after replies, campaign management, performance monitoring and ongoing optimisation. If you genuinely only need emails produced, we can scope a smaller package around a fixed number of designed and written emails, including setting them up in your email platform. We prefer a clear, fixed scope over hourly billing, because it covers the work regardless of how long it takes and keeps everyone focused on output rather than the clock.