Email Segmentation Starter Kit
The 12 segments every ecommerce brand needs, and how to build them.
- 12 essential segments defined
- Build order prioritized by revenue impact
- Segmentation strategy for each tier
- Expected sizes and recovery rates
- Delivery
- Instant download
What happens after you order
Two steps. That is the whole process.
- 1
Enter your email
No credit card, no trial, nothing to cancel.
- 2
The PDF lands in your inbox
Delivered instantly as an attachment, check spam or Promotions if it is not there in a minute.
What It Is
Segmented campaigns generate 760% more revenue than broadcast emails sent to your entire list, and yet most brands still send every campaign to everyone. The gap is usually a lack of a clear segmentation plan, not a lack of tools.
This starter kit defines the 12 segments every DTC brand needs: 4 core, 4 behavioural, and 4 source/profile. They run from VIPs and lapsed customers to source-based groups, with exact build instructions for each.
A priority build matrix and revenue impact ratings are included so you know which segments to build first, rather than trying to build all 12 on day one.
Who It's For
- You currently send most or all campaigns as one blast to your entire list
- You want a defined list of segments to build instead of guessing what to create
- You're not sure which segments to prioritize first for the biggest revenue impact
- You use Klaviyo (or another ESP with segmentation) and want a build reference
Probably not for you if
- You want segmentation actually built and configured in your account. See Klaviyo Segmentation & Flow Triggers Setup in the Setup category instead
- You already have a mature segmentation strategy, the Email Marketing ROI Calculator & Workbook is a better next step to find remaining gaps
What's Included
How It Works
Enter your email
No card, no call, just your email address.
Get instant delivery
The kit arrives as a PDF in your inbox within seconds.
Build by priority
Use the priority build matrix to set up your highest-impact segments first, then work through the rest.
Typical delivery: Instant download
What We Need From You to Get Started
Have these ready and we can kick off immediately. No back-and-forth delays.
- Just your email address: that's it
- No credit card required
- Access to your ESP to actually build the segments once defined
- Basic customer data (purchase history, engagement) already flowing into your ESP
Frequently Asked Questions
Yes, the Email Segmentation Starter Kit is completely free, no credit card required. Enter your email and the PDF arrives instantly.
A PDF, emailed instantly. It defines 12 segments across core, behavior, and source/profile categories, each with build instructions, a priority matrix, and revenue impact ratings.
The segment definitions apply to any email platform with segmentation capability. Build notes use Klaviyo's segment builder as the worked example, but the logic transfers to every other platform.
The kit includes a priority build matrix ranking all 12 segments by expected revenue impact and build effort. Most brands start with their VIP and lapsed-customer segments first.
The kit is a self-serve reference. If you want the segments actually configured in your Klaviyo account, Klaviyo Segmentation & Flow Triggers Setup in the Setup category covers that as a fixed-price service.
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WHO BUILDS THIS
Delivered by Ravinderpal Singh's team
Ravinder founded Excelohunt. For 7+ years he has worked on one thing: making email the channel that earns the most for online stores. He wrote Customer Retention Strategies. His Klaviyo Partner team builds every order placed here.
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