Flow Architecture Audit
Eliminate gaps and overlap in your automation
- Map of all existing flows and their logic
- Gap analysis — what's missing and its revenue impact
- Overlap and conflict detection
- Priority build order recommendation
- Delivery
- 3–5 business days
Sent to our team with your order — we confirm everything on your kickoff call before we build.
No sales call required to buy.
Prefer to talk first? Book a free call
What happens after you order
No mystery, no chasing. Here is exactly how it goes from order to live.
- 1
Place your order online
Buy directly from this page — no sales call, no back-and-forth quoting.
- 2
We email you within 4 working hours
You get a confirmation from our team with next steps and a short intake form.
- 3
You share access & assets
Send over the account access and brand assets listed below so we can start immediately.
See exactly what we need ↓ - 4
We build it
Strategy, copy, design, and build — typically delivered in 3–5 business days.
- 5
Review, activation & handoff
You review everything before it goes live. We activate it and hand over documentation.
Want to talk it through first? Book a free kickoff call — or tick the box at checkout and we'll send you the link.
What It Is
Automated flows are supposed to run quietly in the background, generating revenue without daily attention. But most accounts end up with flows built at different times by different people, and nobody has stepped back to check whether they still work together. The Flow Architecture Audit is that step-back.
We document every flow currently live in your account, identify what's missing compared to a complete automation ecosystem, and flag conflicts — cases where two flows might be triggering on the same customer at the same time, or suppression logic that's silently blocking sends it shouldn't.
You walk away with a prioritized build-order roadmap that tells you exactly which flow to build or fix next for the biggest revenue impact, backed by estimates for each gap we find.
Who It's For
- You have some flows live but aren't sure if you have the full set a program your size should have
- You've added flows over time without ever mapping how they interact with each other
- You suspect subscribers might be getting double-emailed or suppressed incorrectly by overlapping flows
- You need a prioritized, revenue-ranked build order before your next dev or design sprint
Probably not for you if
- You don't have any flows live yet and need them built from scratch — see our flow-build products, or the Email Strategy Sprint for a full roadmap plus build plan
- Your main concern is campaigns, not automations — this audit is scoped specifically to flows
- You want revenue projections and competitor benchmarking alongside the flow review — the Full Email Revenue Audit covers flows as part of a broader financial picture
What's Included
Need this scoped differently?
You're not locked into the scope above. Add your changes in the box when you order, or talk it through on your free kickoff call — we confirm everything before we build.
Book a free call to discuss changesHow It Works
You grant access
Send read-only access to your ESP account so we can see every live flow, its triggers, and its full email sequence.
We document your flow ecosystem
We inventory every active flow, map trigger and suppression logic across all of them, and identify where flows conflict or overlap.
We identify the gaps
Missing flows are flagged against a complete automation framework, each with an estimated revenue impact if built.
You get the report and roadmap
Delivered in 3–5 business days: a PDF report, a prioritized build-order roadmap, and a Loom walkthrough explaining the reasoning behind the priority order.
Typical delivery: 3–5 business days
What We Need From You to Get Started
Have these ready and we can kick off immediately — no back-and-forth delays.
- Read-only (or manager-level) access to your ESP account
- Confirmation of which flows you believe are currently live (helps us cross-check against what we find)
- Roughly 90 days of flow performance history if not visible by default
- Optional: read-only Shopify or store analytics access for revenue-impact estimates
- A one-line description of your main automation goal (e.g. "reduce cart abandonment" or "recover more post-purchase revenue")
Frequently Asked Questions
Just read-only or manager-level access to your ESP account so we can see your flow triggers, logic, and email sequences. There's no risk to your account from granting this level of access.
Yes, the $249 fee is commonly credited toward a retainer or flow-build bundle if you engage us to implement the roadmap afterward.
We won't tell you to rebuild something that's working well. If a live flow is underperforming or conflicting with another, we'll flag exactly why and recommend a targeted fix rather than a full rebuild, unless a rebuild is genuinely the faster path.
Yes — the core deliverable is a prioritized build-order roadmap ranking every gap by estimated revenue impact, so you know exactly what to build next and why.
We're Klaviyo-focused but this audit works across major ESPs that support automation flows.
Buy online via the checkout button on this page, or if you'd rather talk first, book a free audit call and we'll set it up together.
Prefer an ongoing, fully managed engagement instead of a one-off build?
See our managed serviceNot sure yet? Talk to a human first.
You don't have to buy blind. Book a free 30-minute call and we'll tell you honestly whether Flow Architecture Audit is the right move for your store — or point you at something better.
Prefer email? [email protected] — we read every reply.
Ready to Get Flow Architecture Audit Live?
No sales call required — buy online or get a free audit first.