List Health & Segmentation Audit
Your list is your biggest asset. Make sure it's healthy.
- Engagement tier analysis across your list
- Suppression and bounce review
- Existing segment quality assessment
- Segmentation strategy recommendations
- Delivery
- 3–5 business days
Sent to our team with your order — we confirm everything on your kickoff call before we build.
No sales call required to buy.
Prefer to talk first? Book a free call
What happens after you order
No mystery, no chasing. Here is exactly how it goes from order to live.
- 1
Place your order online
Buy directly from this page — no sales call, no back-and-forth quoting.
- 2
We email you within 4 working hours
You get a confirmation from our team with next steps and a short intake form.
- 3
You share access & assets
Send over the account access and brand assets listed below so we can start immediately.
See exactly what we need ↓ - 4
We build it
Strategy, copy, design, and build — typically delivered in 3–5 business days.
- 5
Review, activation & handoff
You review everything before it goes live. We activate it and hand over documentation.
Want to talk it through first? Book a free kickoff call — or tick the box at checkout and we'll send you the link.
What It Is
A healthy, well-segmented list is the single biggest lever in an email program — bigger than any individual flow or campaign. Yet it's the part most brands never actually audit, because it's less visible than a broken flow or a low open rate.
The List Health & Segmentation Audit breaks down your current list: how much of it is actually engaged, how much is dead weight dragging down your deliverability, and how your existing segments compare to what a well-structured account should have.
You leave with a concrete segmentation blueprint — not vague advice to "segment more," but a specific set of recommended segments built around your actual list behavior, ready to hand to whoever builds your campaigns.
Who It's For
- You've never done a full suppression or hard-bounce cleanup and suspect your list has dead weight
- Your current segmentation is basically "everyone" or a handful of broad, unused segments
- Your engagement rates have been declining and you want to know if list quality is the cause
- You're about to invest in campaigns or flows and want your targeting foundation solid first
Probably not for you if
- Deliverability itself (authentication, spam placement) is your main concern — the Deliverability Audit + Fix targets that directly and implements fixes
- You want the segments actually built and connected to flows/campaigns, not just recommended — pair this with our setup or campaign services for implementation
- You want a full revenue and ROI analysis alongside list health — the Full Email Revenue Audit includes a full segmentation and list audit as part of a broader scope
What's Included
Need this scoped differently?
You're not locked into the scope above. Add your changes in the box when you order, or talk it through on your free kickoff call — we confirm everything before we build.
Book a free call to discuss changesHow It Works
You grant access
Send read-only access to your ESP account so we can review your full subscriber list, current segments, and engagement history.
We analyze list health
We break down engagement levels, identify suppression candidates and hard-bounce risk, and audit every segment currently in use.
We build your segmentation blueprint
Based on your actual list behavior, we design a recommended segment structure aimed at maximizing engagement and deliverability.
You get the report
Delivered in 3–5 business days: a PDF report covering list health, suppression recommendations, and your full segmentation blueprint.
Typical delivery: 3–5 business days
What We Need From You to Get Started
Have these ready and we can kick off immediately — no back-and-forth delays.
- Read-only (or manager-level) access to your ESP account
- Roughly 90 days of send and engagement history if not visible by default
- A list of any existing segments you already know you want reviewed
- A one-line description of your main goal (e.g. "improve deliverability" or "prep for a segmentation-led campaign strategy")
Frequently Asked Questions
Just read-only or manager-level access to your ESP account so we can review your subscriber list, engagement data, and existing segments. Nothing about your account is changed during the audit.
Yes — the $199 fee is commonly credited toward a retainer or bundle if you bring us on afterward to implement the segmentation blueprint.
This audit identifies suppression candidates and hard-bounce risk and tells you exactly what to remove and why, but implementation (running the actual suppression) is not included in the base scope — ask your strategist about adding it if you'd like it handled for you.
A specific, named set of recommended segments built around your actual list behavior — for example engagement tiers, purchase-recency groups, or VIP thresholds — each with the logic needed to build it in your ESP.
We're Klaviyo-focused but this audit works across major ESPs with segmentation capabilities.
Buy online via the checkout button on this page, or if you'd rather talk first, book a free audit call and we'll set it up together.
Prefer an ongoing, fully managed engagement instead of a one-off build?
See our managed serviceNot sure yet? Talk to a human first.
You don't have to buy blind. Book a free 30-minute call and we'll tell you honestly whether List Health & Segmentation Audit is the right move for your store — or point you at something better.
Prefer email? [email protected] — we read every reply.
Ready to Get List Health & Segmentation Audit Live?
No sales call required — buy online or get a free audit first.