Sunset Flow
Clean your list, protect your deliverability
- Final re-engagement attempt before suppression
- Deliverability-protecting suppression logic
- Suppression list automation setup
- Works in tandem with win-back flow
- Delivery
- 3–5 business days
- Scope
- 2–3 emails
Sent to our team with your order — we confirm everything on your kickoff call before we build. Extra emails are $80 each.
No sales call required to buy.
Prefer to talk first? Book a free call
What happens after you order
No mystery, no chasing. Here is exactly how it goes from order to live.
- 1
Place your order online
Buy directly from this page — no sales call, no back-and-forth quoting.
- 2
We email you within 4 working hours
You get a confirmation from our team with next steps and a short intake form.
- 3
You share access & assets
Send over the account access and brand assets listed below so we can start immediately.
See exactly what we need ↓ - 4
We build it
Strategy, copy, design, and build — typically delivered in 3–5 business days.
- 5
Review, activation & handoff
You review everything before it goes live. We activate it and hand over documentation.
Want to talk it through first? Book a free kickoff call — or tick the box at checkout and we'll send you the link.
What It Is
Dead weight on your list costs you in deliverability, open rates, and ESP fees — every chronic non-opener you keep mailing quietly drags down your sender reputation with every campaign you send, and inbox providers notice long before you do. Our sunset flow gracefully removes them while giving them one last genuine chance to re-engage first.
We set up the suppression segment logic that identifies chronic non-openers, write 2–3 emails that make a real last attempt at re-engagement, design them to match your brand, and build the automation that moves non-responders out of your active sending list. Anyone who does re-engage is pulled back into normal sending automatically.
Full scope for $149: suppression segment setup, copywriting, design, the automation build, and QA before activation — delivered in 3–5 business days, then it keeps your list clean on an ongoing basis without any manual work.
Who It's For
- You have a list with a meaningful chunk of subscribers who have not opened an email in 6+ months
- You've noticed declining open rates or deliverability issues and suspect list hygiene is part of the cause
- You are paying for ESP contacts you know are not engaging and want to cut that cost without just mass-deleting them
- You've never had a formal sunset process and are currently mailing everyone the same way regardless of engagement
Probably not for you if
- You have a young list (under 6 months old) — there isn't enough send history yet to reliably identify chronic non-openers
- You want your win-back flow built too, targeting lapsed customers specifically — see our Win-Back Flow for that use case
- You want a full audit of your list health first before deciding what to build — our List Health Audit is the right starting point
How this flow works
How the sunset flow gives unengaged contacts a final chance before suppressing them to protect deliverability.
What's Included
Need this scoped differently?
You're not locked into the scope above. Add your changes in the box when you order, or talk it through on your free kickoff call — we confirm everything before we build. Adding or removing emails is easy: extra emails are $80 each.
Book a free call to discuss changesHow It Works
Kickoff & access
You share Klaviyo access and your brand kit via a short intake form.
Suppression segment setup
We define the non-opener thresholds and build the segment that will feed this flow.
Copy & design
We write 2–3 re-engagement emails and design them in your brand style.
Build, QA & activation
We build the automation, QA it end to end, and activate — delivered in 3–5 business days from kickoff.
Typical delivery: 3–5 business days
What We Need From You to Get Started
Have these ready and we can kick off immediately — no back-and-forth delays.
- Manager-level (or admin) access to your email platform — Klaviyo, Mailchimp, Omnisend, or whichever you use — or an invite for our team
- Your brand kit — logo, fonts, and color palette
- Confirmation of how long your list has been actively sending (need at least ~6 months of history)
- Any existing suppression rules or list-hygiene policies you already follow
- 2–3 examples of your brand voice — past emails, website copy, or simply "casual" vs. "formal"
Frequently Asked Questions
Yes — full copywriting and custom design in your brand style are included for every re-engagement email in the sequence, along with the suppression segment logic.
We can rebuild or optimize your existing flow as part of this same package. If you only want a review first, our Flow Architecture Audit or List Health Audit are cheaper starting points.
No — the flow suppresses chronic non-openers from future sends (protecting your deliverability) rather than deleting their profiles outright. You retain full control over your list.
No — we build this in whichever email platform you already use. Klaviyo is the most common (we are a certified partner), but Mailchimp, Omnisend, Shopify Email, Brevo, ActiveCampaign and every other major platform are all fine. Tell us your platform at checkout and we build it there.
Buy online via the checkout button on this page, or if you'd rather talk first, book a free audit and we'll set it up together.
You get a short intake form for access and brand assets. Work starts immediately and you receive the finished flow within 3–5 business days.
Prefer an ongoing, fully managed engagement instead of a one-off build?
See our managed service
Not sure yet? Talk to a human first.
You don't have to buy blind. Book a free 30-minute call and we'll tell you honestly whether Sunset Flow is the right move for your store — or point you at something better.
Prefer email? [email protected] — we read every reply.
Ready to Get Sunset Flow Live?
No sales call required — buy online or get a free audit first.