Win-Back Flow
Reactivate lapsed customers before you lose them forever
- Tiered approach: mild → bold → last chance
- Personalized with purchase history data
- Sunset path for truly inactive subscribers
- List health improvement built in
- Delivery
- 5–7 business days
- Scope
- 3–5 emails
Sent to our team with your order — we confirm everything on your kickoff call before we build. Extra emails are $80 each.
No sales call required to buy.
Prefer to talk first? Book a free call
What happens after you order
No mystery, no chasing. Here is exactly how it goes from order to live.
- 1
Place your order online
Buy directly from this page — no sales call, no back-and-forth quoting.
- 2
We email you within 4 working hours
You get a confirmation from our team with next steps and a short intake form.
- 3
You share access & assets
Send over the account access and brand assets listed below so we can start immediately.
See exactly what we need ↓ - 4
We build it
Strategy, copy, design, and build — typically delivered in 5–7 business days.
- 5
Review, activation & handoff
You review everything before it goes live. We activate it and hand over documentation.
Want to talk it through first? Book a free kickoff call — or tick the box at checkout and we'll send you the link.
What It Is
Customers who bought 90–180 days ago and haven't returned are slipping away, and most brands never notice until that revenue is already gone for good. Our win-back flow reaches them with the right message at the right moment, aiming to recover a meaningful share of them while keeping your list healthy for the ones who don't respond.
We handle the segmentation strategy and threshold setup that defines who counts as "lapsed" for your specific purchase cycle, write all 3–5 emails, design them, and build in sunset path logic so non-responders are routed out cleanly rather than emailed forever. The messaging escalates gradually, so early nudges feel casual and later ones feel like a genuine last chance.
Full scope for $199: segmentation strategy, copywriting, design, sunset logic, the automation build, and QA before activation — delivered in 5–7 business days, ready to run without further input from your team.
Who It's For
- You have a base of repeat customers but no automated flow targeting people who have gone quiet
- You want a clear, data-based definition of "lapsed" for your specific product's typical repurchase cycle, not a generic 90-day guess
- You're concerned about list health and want non-responders moved toward suppression, not emailed indefinitely
- You have at least a few months of purchase history in Klaviyo to build accurate segments from
Probably not for you if
- You have very few repeat customers so far (mostly first-time buyers) — a strong Post-Purchase Flow and Welcome Series matter more right now
- You want the full list cleanup, not just customer reactivation — pair this with our Sunset Flow for non-buyer subscribers
- You want ongoing monthly tuning of win-back thresholds and offers — that's a managed-service scope, not a one-off build
How this flow works
The win-back structure — an escalating sequence with a clean hand-off to your sunset flow.
What's Included
Need this scoped differently?
You're not locked into the scope above. Add your changes in the box when you order, or talk it through on your free kickoff call — we confirm everything before we build. Adding or removing emails is easy: extra emails are $80 each.
Book a free call to discuss changesHow It Works
Kickoff & access
You share Klaviyo access, your brand kit, and rough purchase-cycle expectations via a short intake form.
Segmentation strategy & thresholds
We define the lapsed-customer segment and thresholds based on your typical repurchase window.
Copy, design & sunset logic
We write all 3–5 emails, design them in your brand style, and build the sunset path for non-responders.
Build, QA & activation
We build the automation, QA it end to end, and activate — delivered in 5–7 business days from kickoff.
Typical delivery: 5–7 business days
What We Need From You to Get Started
Have these ready and we can kick off immediately — no back-and-forth delays.
- Manager-level (or admin) access to your email platform — Klaviyo, Mailchimp, Omnisend, or whichever you use — or an invite for our team
- Confirmation your store is already connected to your email platform
- Your brand kit — logo, fonts, and color palette
- Rough sense of your typical repurchase cycle (weeks, months) if you have that data
- Your current discount policy, if any, for win-back offers
- 2–3 examples of your brand voice — past emails, website copy, or simply "casual" vs. "formal"
Frequently Asked Questions
Yes — full copywriting and custom design in your brand style are included for all 3–5 emails, along with the segmentation and sunset logic.
We can rebuild or optimize your existing flow as part of this same package. If you only want a review first, our Flow Architecture Audit is a cheaper starting point.
Sunset path logic is built into the flow — non-responders are routed toward suppression or reduced sending frequency rather than being emailed indefinitely, which protects your deliverability.
No — we build this in whichever email platform you already use. Klaviyo is the most common (we are a certified partner), but Mailchimp, Omnisend, Shopify Email, Brevo, ActiveCampaign and every other major platform are all fine. Tell us your platform at checkout and we build it there.
Buy online via the checkout button on this page, or if you'd rather talk first, book a free audit and we'll set it up together.
You get a short intake form for access, brand assets, and purchase-cycle details. Work starts immediately and you receive the finished flow within 5–7 business days.
Prefer an ongoing, fully managed engagement instead of a one-off build?
See our managed service
Not sure yet? Talk to a human first.
You don't have to buy blind. Book a free 30-minute call and we'll tell you honestly whether Win-Back Flow is the right move for your store — or point you at something better.
Prefer email? [email protected] — we read every reply.
Ready to Get Win-Back Flow Live?
No sales call required — buy online or get a free audit first.