VIP / Loyalty Flow
Reward your best customers and keep them buying
- VIP entry celebration email
- Exclusive offers and early access
- Loyalty tier logic setup
- Referral program integration
- Delivery
- 5 to 7 business days
- Scope
- 4 to 6 emails
Sent to our team with your order. We confirm everything on your kickoff call before we build. Extra emails are $80 each.
No sales call required to buy.
Can't-buy-wrong guarantee
Full credit, any product, no expiry, if the kickoff call shows a better fit, 100% of what you paid transfers.
What happens after you order
No mystery, no chasing. Here is exactly how it goes from order to live.
- 1
Place your order online
Buy directly from this page: no sales call, no back-and-forth quoting.
- 2
We email you within 4 working hours
You get a confirmation from our team with next steps and a short intake form.
- 3
You share access & assets
Send over the account access and brand assets listed below so we can start immediately.
See exactly what we need ↓ - 4
We build it
Strategy, copy, design, and build, typically delivered in 5 to 7 business days.
- 5
Review, activation & handoff
You review everything before it goes live. We activate it and hand over documentation.
Want to talk it through first? Book a free kickoff call , or tick the box at checkout and we'll send you the link.
What It Is
Your top 20% of customers likely drive the majority of your revenue, yet most brands treat them exactly the same as everyone else: same emails, same offers, same generic tone. This flow identifies your best customers, celebrates them, and gives them concrete reasons to stay loyal: exclusive access, personalized offers, and a VIP experience that feels earned rather than automated.
We define the VIP segment criteria specific to your business (spend, order count, or frequency), write 4 to 6 emails, design them, build in tier logic if you have multiple loyalty levels, and set up referral CTAs so your best customers help bring in new ones.
Full scope for $349: VIP segment definition, copywriting, design, tier logic, referral CTA setup, and QA before activation, delivered in 5 to 7 business days. From there, new customers get flagged into the VIP track automatically as they qualify.
Who It's For
- You have a clear top tier of repeat customers or high spenders but no automated program recognizing them
- You want a referral mechanism built into your loyalty communication, not a separate standalone program
- You already have (or are planning) a formal loyalty/points program and need the email side built around it
- You have at least several months of order history in Klaviyo to define VIP criteria accurately
Probably not for you if
- You don't have a repeat-customer base yet to draw VIPs from, focus on your Welcome Series and Post-Purchase Flow first
- You want a full points-based loyalty platform built: this is the email flow layer, not a loyalty app integration
- You want ongoing monthly management of VIP perks and offers: that's a managed-service scope, not a one-off build
What's Included
Need this scoped differently?
You're not locked into the scope above. Add your changes in the box when you order, or talk it through on your free kickoff call. We confirm everything before we build. Adding or removing emails is easy: extra emails are $80 each.
Book a free call to discuss changesHow It Works
Kickoff & access
You share Klaviyo access, your brand kit, and your loyalty tier structure (if any) via a short intake form.
VIP segment definition
We define the spend, order-count, or frequency criteria that qualify a customer as VIP for your business.
Copy, design & tier logic
We write all 4 to 6 emails, design them in your brand style, and build tier logic plus referral CTAs.
Build, QA & activation
We build the automation, QA it end to end, and activate, delivered in 5 to 7 business days from kickoff.
Typical delivery: 5 to 7 business days
What We Need From You to Get Started
Have these ready and we can kick off immediately. No back-and-forth delays.
- Manager-level (or admin) access to your email platform: Klaviyo, Mailchimp, Omnisend, or whichever you use, or an invite for our team
- Confirmation your store is already connected to your email platform
- Your brand kit: logo, fonts, and color palette
- Your loyalty/VIP tier structure, if one already exists (spend thresholds, perks, points system)
- Details on any referral incentive you want offered
- 2 to 3 examples of your brand voice: past emails, website copy, or simply "casual" vs. "formal"
Frequently Asked Questions
Yes, full copywriting and custom design in your brand style are included for all 4 to 6 emails, along with tier logic and referral CTA setup.
We can rebuild or optimize your existing flow as part of this same package. If you only want a review first, our Flow Architecture Audit is a cheaper starting point.
No. This is the email automation layer for recognizing and rewarding VIPs. If you use a dedicated loyalty platform (like a points app), we build the emails around its logic rather than building the platform itself.
No. We build this in whichever email platform you already use. Klaviyo is the most common (we are a certified partner), but Mailchimp, Omnisend, Shopify Email, Brevo, ActiveCampaign and every other major platform are all fine. Tell us your platform at checkout and we build it there.
Buy online via the checkout button on this page, or if you'd rather talk first, book a free audit and we'll set it up together.
You get a short intake form for access, brand assets, and your VIP criteria. Work starts immediately and you receive the finished flow within 5 to 7 business days.
You can't, in practice. Every order starts with a kickoff call, and if that call shows a different service is the better fit, 100% of what you paid transfers to it: any product, no expiry, no restocking fee. You pay the difference if the right one costs more, or keep the balance as credit if it costs less. Buy the one that looks closest and we'll sort the rest on the call.
Prefer an ongoing, fully managed engagement instead of a one-off build?
See our managed serviceRelated Guides
Integrating Loyalty and Review Platforms With Your Email Marketing
How to connect loyalty programmes and review platforms with your email marketing stack. The data flows, trigger points.
Yotpo Loyalty + Email: How to Turn Points Into Repeat Revenue
How to integrate Yotpo's loyalty programme with your email marketing to drive repeat purchases, reward your best customers, and increase LTV.
Email Marketing for Pet Brands: Loyalty Strategies That Keep Customers Coming Back
Proven email marketing strategies for pet brands. Build loyalty, automate replenishment, and boost LTV with flows tailored to pet owners.
Not sure yet? Talk to a human first.
You don't have to buy blind. Book a free 30-minute call and we'll tell you honestly whether VIP / Loyalty Flow is the right move for your store, or point you at something better.
Prefer email? [email protected]. We read every reply.
WHO BUILDS THIS
Delivered by Ravinderpal Singh's team
Ravinder founded Excelohunt. For 7+ years he has worked on one thing: making email the channel that earns the most for online stores. He wrote Customer Retention Strategies. His Klaviyo Partner team builds every order placed here.
Ready to Get VIP / Loyalty Flow Live?
No sales call required, buy online or get a free audit first.