Email Deliverability Troubleshooting Guide
Why your emails land in spam, and the exact steps to fix it.
- SPF, DKIM, DMARC setup checklist
- Sender reputation repair protocol
- List hygiene schedule
- Google Postmaster Tools setup
- Delivery
- Instant download
What happens after you order
Two steps. That is the whole process.
- 1
Enter your email
No credit card, no trial, nothing to cancel.
- 2
The PDF lands in your inbox
Delivered instantly as an attachment, check spam or Promotions if it is not there in a minute.
What It Is
An estimated 21% of emails never reach the inbox at all. If your opens have dropped for no obvious reason, deliverability, not your content, is usually the culprit.
This guide walks through authentication setup (SPF, DKIM, DMARC), sender reputation diagnosis, list hygiene schedules, and step-by-step reputation recovery protocols for brands whose emails are landing in spam or being throttled.
It's written for marketers, not IT teams. A spam filter trigger list and a Google Postmaster Tools walkthrough are included, so you can diagnose the issue yourself before escalating to your ESP or a developer.
Who It's For
- Your open rates have dropped noticeably with no change in your content or list
- You've never verified your SPF, DKIM, and DMARC records are set up correctly
- You suspect you're landing in spam or promotions but aren't sure how to confirm it
- You haven't run a list cleaning in 6+ months and suspect it's hurting your sender reputation
Probably not for you if
- You need SPF/DKIM/DMARC actually configured on your domain, not just explained. See the SPF/DKIM/DMARC Authentication Setup in the Setup category
- You're already mid-crisis with a domain blacklisted or a major sender reputation drop. Book a free audit so we can look at your specific account directly
What's Included
How It Works
Enter your email
No card, no call required, just your email address.
Get instant delivery
The guide arrives as a PDF in your inbox within seconds.
Diagnose and fix
Run through the authentication checklist and spam trigger list to identify and fix the specific issue affecting your inbox placement.
Typical delivery: Instant download
What We Need From You to Get Started
Have these ready and we can kick off immediately. No back-and-forth delays.
- Just your email address: that's it
- No credit card required
- Access to your domain's DNS records if you plan to check or fix authentication
- A Google Postmaster Tools account (free) if you want to check sender reputation directly
Frequently Asked Questions
Yes, the Email Deliverability Troubleshooting Guide is completely free with no credit card required. Enter your email and it arrives instantly.
A PDF, emailed instantly. It includes an SPF/DKIM/DMARC authentication checklist, a reputation repair protocol, a list hygiene schedule, a spam filter trigger list, and a Google Postmaster Tools walkthrough.
No. It's written for marketers. Checking your authentication records and reading Postmaster Tools data doesn't require coding, though editing DNS records will need access to your domain registrar.
The guide walks through the diagnostic signs: dropping opens with no content change, low Postmaster Tools reputation, high spam complaint rates, and how to confirm which one applies to you.
This guide is diagnostic and educational. For SPF, DKIM, and DMARC configured directly on your domain, see SPF/DKIM/DMARC Authentication Setup in the Setup category.
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WHO BUILDS THIS
Delivered by Ravinderpal Singh's team
Ravinder founded Excelohunt. For 7+ years he has worked on one thing: making email the channel that earns the most for online stores. He wrote Customer Retention Strategies. His Klaviyo Partner team builds every order placed here.
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