Email Marketing KPI Cheat Sheet
Every metric that matters, what good looks like, and how to fix it.
- Deliverability, engagement & revenue metrics
- Good / Warning / Critical thresholds
- Flow-specific benchmarks
- Formulas for ROI and RPS
- Delivery
- Instant download
What happens after you order
Two steps. That is the whole process.
- 1
Enter your email
No credit card, no trial, nothing to cancel.
- 2
The PDF lands in your inbox
Delivered instantly as an attachment, check spam or Promotions if it is not there in a minute.
What It Is
Open rate dropped. Is that bad? Click rate is 1.2%, good or bad for your vertical? Most email marketers don't have a fast answer, because the benchmarks live scattered across a dozen different reports.
This cheat sheet consolidates them into one reference card: 8 deliverability metrics, 5 revenue metrics, flow-specific benchmarks, and vertical-by-vertical numbers, so you can check any metric against what "good" actually looks like in seconds.
It's built to sit next to your dashboard, not replace it, a diagnostic fix guide is included so that when a number drops, you know the likely cause and the first thing to check.
Who It's For
- You check your ESP dashboard regularly but don't have a benchmark to compare against
- You want a single reference instead of hunting through multiple industry reports
- You need a fast diagnostic when a metric drops, not just the number itself
- You manage email for a specific vertical and want benchmarks that account for that
Probably not for you if
- You need the full vertical-by-vertical revenue benchmark breakdown across 12 categories, the Email Marketing Benchmarks 2024 report goes deeper on that specific data
- You want someone to diagnose your actual account's numbers: a free audit covers that
What's Included
How It Works
Enter your email
No card, no call, just your email address to get started.
Get instant delivery
The cheat sheet arrives as a PDF in your inbox within seconds.
Keep it next to your dashboard
Reference the benchmark table and diagnostic guide any time a metric moves and you need to know if it matters.
Typical delivery: Instant download
What We Need From You to Get Started
Have these ready and we can kick off immediately. No back-and-forth delays.
- Just your email address: that's it
- No credit card required
- Access to your ESP dashboard to compare your own numbers against the benchmarks
Frequently Asked Questions
Yes, the Email Marketing KPI Cheat Sheet is completely free, no credit card and no trial. Enter your email and it arrives instantly.
A PDF, emailed instantly. It covers 8 deliverability metrics, 5 revenue metrics, a flow-specific benchmarks table, vertical-by-vertical benchmarks, and a diagnostic fix guide for when numbers drop.
Deliverability metrics like open rate, spam complaint rate, and bounce rate; revenue metrics like revenue per subscriber and revenue per email; plus benchmarks broken down by flow type and by ecommerce vertical.
No. The benchmarks and metric definitions are platform-agnostic and apply whether you are on Klaviyo, Mailchimp, Omnisend, or anything else.
The cheat sheet includes a diagnostic fix guide next to each metric with the most common causes and first steps to take. For a deeper dive into your specific account, book a free audit.
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WHO BUILDS THIS
Delivered by Ravinderpal Singh's team
Ravinder founded Excelohunt. For 7+ years he has worked on one thing: making email the channel that earns the most for online stores. He wrote Customer Retention Strategies. His Klaviyo Partner team builds every order placed here.
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