25 List Growth Tactics
Every channel and tactic to grow your email list, ranked by impact.
- 25 tactics across 5 channels
- On-site, paid, social, content & community
- Ranked by effort and impact
- Includes conversion rate estimates
- Delivery
- Instant download
What happens after you order
Two steps. That is the whole process.
- 1
Enter your email
No credit card, no trial, nothing to cancel.
- 2
The PDF lands in your inbox
Delivered instantly as an attachment, check spam or Promotions if it is not there in a minute.
What It Is
Growing your list usually gets reduced to "add a popup", but that leaves most of the available channels untouched. This guide covers all 25 tactics across every channel: on-site capture, checkout capture, social and paid, and content and community.
Each tactic includes an expected conversion rate range and implementation guidance, from exit-intent popups and Instagram bio links to in-package QR codes and checkout opt-in checkboxes, so you can prioritize the highest-impact tactics you haven't tried yet.
It's organized by channel so you can quickly find tactics that fit whatever traffic sources you already have, rather than starting a growth channel from zero.
Who It's For
- Your list growth relies on a single popup and hasn't diversified across channels
- You want conversion rate benchmarks before investing time in a new growth tactic
- You have social, paid, or physical (packaging/retail) channels not yet capturing emails
- You want a full audit of your capture points, not just one new idea
Probably not for you if
- You want your popup or signup form actually optimized and rebuilt, the Popup & Signup Form Optimization Guide (also free) goes deeper on that specific tactic
- You want forms actually installed and configured on your site, Klaviyo Popup & Signup Form Setup in the Setup category covers that
What's Included
How It Works
Enter your email
No card, no call required, just your email address.
Get instant delivery
The guide arrives as a PDF in your inbox within seconds.
Prioritize by conversion rate
Use the conversion rate estimates to pick 2-3 new tactics to implement first based on your existing traffic and channels.
Typical delivery: Instant download
What We Need From You to Get Started
Have these ready and we can kick off immediately. No back-and-forth delays.
- Just your email address: that's it
- No credit card required
- A list of your current traffic channels (site, social, paid, physical) to match tactics against
Frequently Asked Questions
Yes, 25 List Growth Tactics is completely free with no credit card required. Enter your email and the PDF arrives instantly.
A PDF, emailed instantly, covering 8 on-site capture tactics, 2 checkout capture tactics, 6 social and paid tactics, and 9 content and community tactics, with conversion rate estimates for each.
No, the guide is organized by channel so you can pick the tactics that match traffic sources you already have (social, paid, physical retail, etc.) rather than trying to implement all 25 at once.
It covers popups as one of the 25 tactics at a high level. For a deep dive on optimizing offer, timing, copy, and design of your popup specifically, download the free Popup & Signup Form Optimization Guide.
This guide is a self-serve reference. For forms and popups actually built and configured, see Klaviyo Popup & Signup Form Setup in the Setup category.
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WHO BUILDS THIS
Delivered by Ravinderpal Singh's team
Ravinder founded Excelohunt. For 7+ years he has worked on one thing: making email the channel that earns the most for online stores. He wrote Customer Retention Strategies. His Klaviyo Partner team builds every order placed here.
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