DTC Email Marketing Calendar
A 12-month email calendar with campaign ideas and seasonal hooks.
- Month-by-month campaign ideas
- Q4 / BFCM countdown strategy
- Flow priorities by quarter
- Seasonal hooks for any brand
- Delivery
- Instant download
What happens after you order
Two steps. That is the whole process.
- 1
Enter your email
No credit card, no trial, nothing to cancel.
- 2
The PDF lands in your inbox
Delivered instantly as an attachment, check spam or Promotions if it is not there in a minute.
What It Is
Every quarter, the same scramble happens: what do we send this week? This 12-month calendar removes that scramble by mapping every major retail moment across Q1 to Q4 with campaign ideas and the seasonal context behind each one.
Key retail dates are highlighted throughout, flow priorities are broken out by quarter so you know what to build or optimize and when, and a dedicated BFCM countdown strategy covers your biggest revenue window of the year.
A list growth calendar is included too, so growing your list stays paced alongside your campaign calendar instead of being an afterthought.
Who It's For
- You plan campaigns week-to-week instead of having a quarter mapped out in advance
- You want a reference for every major retail date without researching each one yourself
- You're not sure which flows to prioritize building in which quarter
- You want a head start on BFCM planning instead of scrambling in October
Probably not for you if
- You want a fully custom calendar built around your specific launches and promotions, Klaviyo Email Strategy & Roadmap Sprint in the Setup category covers that
- You already have Q4 planned, the Black Friday / BFCM Email Playbook goes deeper on execution specifically
What's Included
How It Works
Enter your email
No card, no call required, just your email address.
Get instant delivery
The 12-month calendar arrives as a PDF in your inbox within seconds.
Plan your quarter
Use the monthly campaign plans and flow priorities to map your next quarter of sends before it starts.
Typical delivery: Instant download
What We Need From You to Get Started
Have these ready and we can kick off immediately. No back-and-forth delays.
- Just your email address: that's it
- No credit card required
- Your own product launches or promo dates to layer on top of the retail calendar
Frequently Asked Questions
Yes, the DTC Email Marketing Calendar is completely free with no credit card required. Enter your email and it arrives instantly.
A PDF, emailed instantly. It covers Q1 to Q4 monthly campaign plans, key retail dates, flow priorities by quarter, a BFCM countdown strategy, and a list growth calendar.
No. It's built around general DTC/ecommerce retail moments (major shopping holidays, seasonal shifts, gifting windows) that apply across most consumer product categories.
It gives you the high-level roadmap and countdown strategy. For the full week-by-week BFCM execution plan with a day-by-day send calendar, download the free Black Friday / BFCM Email Playbook as well.
Yes, the Klaviyo Email Strategy & Roadmap Sprint in the Setup category builds a fully custom quarterly plan around your specific product launches and promotions.
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WHO BUILDS THIS
Delivered by Ravinderpal Singh's team
Ravinder founded Excelohunt. For 7+ years he has worked on one thing: making email the channel that earns the most for online stores. He wrote Customer Retention Strategies. His Klaviyo Partner team builds every order placed here.
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