Black Friday / BFCM Email Playbook
A week-by-week roadmap to your biggest revenue period of the year.
- 8-week pre-BFCM countdown plan
- Day-by-day send calendar
- Segmentation strategy for BFCM
- List-building strategy for November
- Delivery
- Instant download
What happens after you order
Two steps. That is the whole process.
- 1
Enter your email
No credit card, no trial, nothing to cancel.
- 2
The PDF lands in your inbox
Delivered instantly as an attachment, check spam or Promotions if it is not there in a minute.
What It Is
The brands that crush Black Friday start preparing in August, not the week before. This playbook covers the full 8-week BFCM preparation plan so nothing gets left to the last minute.
It includes a day-by-day send calendar for the BFCM weekend itself, a VIP early access strategy to reward your best customers before the general list, segment-specific offers so not everyone gets the same blanket discount, and a Q4 list-building plan to grow your list ahead of the peak.
Whether this is your first BFCM or your fifth, it's a complete roadmap for the single biggest revenue period of the ecommerce year.
Who It's For
- You're planning BFCM email and want a full countdown, not just a Black Friday day-of send
- You want a VIP early access strategy instead of sending the same offer to everyone at once
- You're not sure how to segment offers by customer tier for BFCM
- You want to grow your list ahead of Q4 specifically, timed to peak before BFCM
Probably not for you if
- You want your BFCM campaigns actually written and scheduled for you. See the campaign management plans in the Campaigns category
- You need this integrated with a full annual calendar, not just BFCM, the free DTC Email Marketing Calendar covers all 12 months
What's Included
How It Works
Enter your email
No card, no call required, just your email address.
Get instant delivery
The playbook arrives as a PDF in your inbox within seconds.
Start your 8-week countdown
Use the countdown checklist to begin BFCM prep on schedule, then follow the day-by-day send calendar through the weekend itself.
Typical delivery: Instant download
What We Need From You to Get Started
Have these ready and we can kick off immediately. No back-and-forth delays.
- Just your email address: that's it
- No credit card required
- Your planned BFCM discount or offer structure, if decided
- A rough sense of your customer tiers (VIP, repeat, new) for the segment-specific offers
Frequently Asked Questions
Yes, the Black Friday / BFCM Email Playbook is completely free with no credit card required. Enter your email and it arrives instantly.
A PDF, emailed instantly, with an 8-week countdown checklist, a BFCM day-by-day send calendar, a VIP early access strategy, segment-specific offer guidance, and a Q4 list-building plan.
The countdown plan is built around 8 weeks of preparation, which typically means starting in early-to-mid September for a late-November Black Friday, though it's still useful with less lead time.
Yes, the day-by-day send calendar covers the full BFCM weekend, including Black Friday, Small Business Saturday, and Cyber Monday.
This playbook is a self-serve strategy guide. For campaigns written, scheduled, and sent by us, see the monthly campaign management plans in the Campaigns category.
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WHO BUILDS THIS
Delivered by Ravinderpal Singh's team
Ravinder founded Excelohunt. For 7+ years he has worked on one thing: making email the channel that earns the most for online stores. He wrote Customer Retention Strategies. His Klaviyo Partner team builds every order placed here.
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