Email Marketing Benchmarks 2024
Open rates, click rates, and revenue benchmarks across 12 ecommerce verticals.
- Overall ecommerce averages
- Benchmarks for 12 product categories
- Flow-specific performance data
- Revenue benchmarks (ROI, RPS, RPES)
- Delivery
- Instant download
What happens after you order
Two steps. That is the whole process.
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Enter your email
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The PDF lands in your inbox
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What It Is
"Is my open rate good?" only has a real answer once you know what's normal for your vertical, a 25% open rate might be strong for one category and weak for another.
This report covers open rate, click rate, and unsubscribe benchmarks across 12 ecommerce verticals, plus flow-specific performance data. You see exactly where your numbers stand rather than comparing against a single blended average.
A section on how to apply these numbers is included, so the benchmarks translate into specific actions rather than just a number to feel good or bad about.
Who It's For
- You want to know how your open rate, click rate, and unsubscribe rate compare to your specific vertical
- You're reporting email performance to leadership and need external benchmark data to cite
- You want flow-specific benchmarks, not just overall campaign averages
- You're evaluating whether your agency or in-house program is actually performing well
Probably not for you if
- You want the formulas to calculate your own revenue metrics first, the free Email Revenue Calculator covers RPES, RPS, and gap analysis
- You want someone to compare your specific account against these benchmarks for you: book a free audit instead
What's Included
How It Works
Enter your email
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Get instant delivery
The report arrives as a PDF in your inbox within seconds.
Compare and apply
Find your vertical's benchmarks and flow performance data, compare against your own numbers, and use the application guide to act on the gaps.
Typical delivery: Instant download
What We Need From You to Get Started
Have these ready and we can kick off immediately. No back-and-forth delays.
- Just your email address: that's it
- No credit card required
- Your own open rate, click rate, and unsubscribe data to compare against the benchmarks
Frequently Asked Questions
Yes, the Email Marketing Benchmarks 2024 report is completely free with no credit card required. Enter your email and it arrives instantly.
A PDF, emailed instantly, with overall DTC benchmarks, a 12-vertical breakdown, flow performance data, revenue metric benchmarks, and guidance on how to apply the numbers.
The report breaks out benchmarks across major ecommerce categories, the exact list and each vertical's specific numbers are included inside the PDF so you can find your own category directly.
Both, flow-specific performance data is included separately from overall campaign benchmarks, since flows (welcome, cart, post-purchase) typically outperform broadcast campaigns significantly.
If you need the formulas for revenue-specific metrics like Revenue Per Email Sent or Revenue Per Subscriber, download the free Email Revenue Calculator alongside this report.
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WHO BUILDS THIS
Delivered by Ravinderpal Singh's team
Ravinder founded Excelohunt. For 7+ years he has worked on one thing: making email the channel that earns the most for online stores. He wrote Customer Retention Strategies. His Klaviyo Partner team builds every order placed here.
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