Email Revenue Calculator
Find out exactly how much your email list should be generating.
- Revenue per email sent (RPES) formula
- Revenue per subscriber benchmarks
- Annual revenue projection by list size
- Gap analysis: where you're leaving money
- Delivery
- Instant download
What happens after you order
Two steps. That is the whole process.
- 1
Enter your email
No credit card, no trial, nothing to cancel.
- 2
The PDF lands in your inbox
Delivered instantly as an attachment, check spam or Promotions if it is not there in a minute.
What It Is
Most brands know their email revenue number but have no idea whether it's good, mediocre, or leaving money on the table. The Email Revenue Calculator fixes that by giving you the exact formulas ecommerce email teams use to benchmark performance: Revenue Per Email Sent (RPES), Revenue Per Subscriber (RPS), and list growth rate.
Instead of guessing at how your program stacks up, you'll fill in your own send volume and revenue data against an annual projection table and a gap-analysis framework, so you can see precisely where you're underperforming and by how much.
It's a single PDF, delivered instantly, built for anyone running or reviewing an ecommerce email program, whether that's a founder checking their agency's work or a marketer building a case for more budget.
Who It's For
- You know your total email revenue but have never calculated RPES or RPS
- You want an annual revenue projection based on your current send cadence
- You're building a case for more email budget and need real formulas, not vibes
- You run Klaviyo or any other ESP and want a benchmark, not another dashboard login
Probably not for you if
- You already calculate RPES/RPS in a live reporting dashboard, the Email Marketing Benchmarks 2024 report will tell you more about how your numbers compare across verticals
- You want someone to run the analysis on your account for you, the Email Marketing ROI Calculator & Workbook or a free audit is a better fit
What's Included
How It Works
Enter your email
Tell us where to send it. No credit card, no trial, no call required.
Get instant delivery
The calculator lands in your inbox as a PDF within seconds of signup.
Plug in your numbers
Drop in subscriber count, revenue, and send volume to see your RPES, RPS, and gap analysis immediately.
Typical delivery: Instant download
What We Need From You to Get Started
Have these ready and we can kick off immediately. No back-and-forth delays.
- Just your email address: that's it
- No credit card or trial required
- About 5 minutes and your last 30 days of email revenue and send data
- Works whether you run Klaviyo, Mailchimp, or any other ESP
Frequently Asked Questions
Yes. The Email Revenue Calculator is completely free: no credit card, no trial, and nothing to cancel. Enter your email address and the PDF is delivered instantly.
A PDF, emailed to you instantly after signup. It includes the RPES and RPS formulas, an annual projection table, a gap-analysis framework, and an industry benchmark comparison you fill in with your own numbers.
No. The formulas: Revenue Per Email Sent, Revenue Per Subscriber, and list growth rate, work with the send and revenue data exported from any ESP, including Klaviyo, Mailchimp, and Omnisend.
The calculator gives you the formulas and a framework to calculate your own RPES and RPS. The Benchmarks 2024 report gives you the industry comparison data across 12 ecommerce verticals to judge those numbers against. Most people download both together.
Yes. Book a free audit and we'll walk through your numbers with you live and flag the biggest revenue gaps in about 20 minutes. No obligation.
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Email Marketing Benchmarks 2024
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Australian E-Commerce Email Benchmarks 2026: What Good Actually Looks Like
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Canadian E-Commerce Email Benchmarks 2026: What Good Actually Looks Like
What open rates, click rates, and email revenue share should Canadian e-commerce brands be hitting? Real 2026 benchmarks across key industries.
UK E-Commerce Email Benchmarks 2026: What Open Rates, Click Rates & Revenue Should Look Like
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WHO BUILDS THIS
Delivered by Ravinderpal Singh's team
Ravinder founded Excelohunt. For 7+ years he has worked on one thing: making email the channel that earns the most for online stores. He wrote Customer Retention Strategies. His Klaviyo Partner team builds every order placed here.
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